SEO is an extremely important component of running a successful website for any business. If you want to be seen by as many people as possible when they perform relevant searches online, you need to implement the latest SEO strategies throughout your site. But if you are not on top of the latest changes, which occur often in the world of SEO, you will miss out on some great opportunities to make the most of your web presence.
What can you expect will happen to SEO in 2016? Continue reading to learn more.
You Need to Provide Value After a Click-Through
In the past, it was all about nailing the right keywords throughout your site so that people would find your site and click through. But in 2016, it is about a lot more than just getting the right keywords throughout your content.
Search engines like Google are observing how visitors are actually interacting with the websites that they visit. For example, they are looking to see if people are returning and clicking results, finding the answers to their questions, etc. So, in other words, you need to focus on post-click activity and how you can satisfy users.
SEO Change in 2016
Make Sure Your Site is Responsive for Mobile Searches
The use of mobile devices like cell phones and tablets has been on the rise, and Google has recognized this fact and responded by rolling out a new algorithm specifically for mobile searches.
This means that there are variations between what you will see in desktop search results and what you see in mobile search results for the same keywords and phrases. And this also means that you need to make sure that your site is optimized for mobile devices.
Hire someone who is well versed in responsive web design, and also look into AMP (Accelerated Mobile Pages), to make sure that your site will be able to show up in mobile search results.
Local SEO Is Still Important
There is a lot of competition out there, so you need to differentiate yourself from all of the other companies like yours by incorporating more local SEO into your website, and you also need to list your business on helpful directory websites like Yelp and Angie’s List. This helps consumers who are searching for nearby providers find exactly what they are looking for, especially when you consider the rise of the classified ads search engine too.
Local SEO will also go a step further and work for people who use voice search and speak statements into their searches instead of mere keywords, often including specific locations within their search query, such as “what is the cheapest hotel in New York City.”
With these three tips, you can start making the most of your SEO strategy in 2016, increasing your traffic to your website and hopefully increasing your conversion rate as well so that you can grow your business. Keep an eye out for new changes to SEO, which you should expect in this always-evolving industry.