McKinsey’s Anand Swaminathan: GEO Is a Boardroom Issue
Anand Swaminathan, Senior Partner at McKinsey, will tell Index'25 that GEO must be on the agenda of boards and C-suites, not just marketing departments.
NVIDIA’s Linda Caplinger: GEO and the Future of Integrated Search
NVIDIA’s Linda Caplinger will tell Index’25 that GEO marks the shift to integrated search, where AI trust signals drive brand visibility.
Sydney Sloan: GEO Demands Customer-Centric Marketing
Sydney Sloan, Chief Marketing Officer of G2, will tell Index’25 that marketers must stop obsessing over algorithms and start focusing relentlessly on customer value.
Meagen Eisenberg: GEO Will Reshape B2B Marketing
Meagen Eisenberg, CMO of Samsara, will tell Index'25 that B2B marketers must overhaul their strategies as GEO redefines how buyers will discover and evaluate...
Neil Patel Brings Hard Truths on GEO to Index’25
Neil Patel’s presence at Index’25 underscored the event’s relevance to marketers navigating AI’s disruption.
