-Top afternoon show “El Vacilon del Mandril” will air on Mega TV Channel 405-
Spanish Broadcasting Systems (SBS) (NASDAQ:SBSA) announced today that “El Vacilon del Mandril,” its top afternoon radio show on KLAX 97.9 FM, will begin airing on Mega TV Channel 405. The show will begin airing on Monday, November 16 from 9:00 A.M. to 12:00 P.M. (ET) / 6:00 A.M. to 9:00 A.M. (PT) and The Best of: El Vacilon del Mandril” will air on Sundays 5:00 P.M. to 7:00 P.M. (ET)/ 2:00 P.M. to 4:00 P.M. (PT).
“El Vacilon del Mandril” has been a hit since it first aired on KLAX 97.9 La Raza. The popular Mexico radio host, Ricardo Sanchez, also known as “El Mandril,” has brought his unique style and personality to the radio airwaves since he first co-hosted the morning show, “Vacilon de la Manana” with Juan Carlos Hidalgo. Now, El Mandril is making a name for himself by going solo and populating his broadcasts with classic guests and friends, including the loveable “La Dona,” who has helped the show’s popularity skyrocket.
“This country has given me the opportunity to make my mark on KLAX 97.9 La Raza and to strengthen my career in the States. I’m extremely happy that I’m now going to the next level which will allow my audience not only to accompany me on the radio airwaves, but they will also be able to see me on Mega TV,” said El Mandril.
“I’m very pleased to have Ricardo Sanchez, our dear ‘Mandril’ on Mega TV,” said Cynthia Hudson Fernandez, Chief Creative Officer and Executive Vice President for SBS and Managing Director of Mega TV. “We believe that his exceptional style and personality will delight our viewers on a whole new level. His presence on TV reaffirms SBS’s multimedia platform strategy compromise to provide a better package to offer listeners and advertisers.”
Do not miss “El Vacilon del Mandril” starting this Monday, November 16, 2009 from 9:00 A.M. to 12:00 P.M.(ET) / 6:00 A.M. to 9:00 A.M. (PT) only on Mega TV Channel 405 on DirecTV Mas in the main cities of the United States.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as leading radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events in the major U.S. markets and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.