Spanish Broadcasting System (SBS) (NASDAQ: SBSA) announced today the party celebrating the national launch of MEGA TV was a huge success. Celebrating their partnership with DirecTV, which will distribute MEGA TV nationally on Channel 407, SBS was proud to be entertaining Hollywood stars and celebrities. The party was held at the prestigious Standard hotel in Los Angeles on October 17, where SBS has the two hit radio stations La Raza 97.9 FM and Latino 93.9 FM.
Walking down the red carpet in their finest gala and formal wear was Lupillo Rivera, Emmanuel, Eduardo Verastegui, Carmen Jara, Maria Conchita Alonso, Carlos Gomez, Oscar Torre, Alex Menesses, Aimee Garcia, Eliezer Castro, Damian Chapa, Lorielle New, Chuck Lamb, Ed Meyer, Jamie McCall, Jesse Garcia, Emily Rios, Olja Hustric, T-RIO, Benito Martinez, Carla Jimenez, Daniel Luis Arroyo, Carlos Roberto Calderon, Matt Cedeno, Bertila Damas, Dinastia Nortena, Los Rieleros Del Norte, Eric Feliciano, Kim Hidalgo, Santiago Garcia Galvan, Karla y Michelle, La Dinastia de Tuzantla Mich, German Legarreta, Victor Herminio Lopez, Julia Vera, Chuti Tiu, Anthony A, Jaclyn Friedlander, Michael Pena, Mike Delfino, Sandra Ramirez, Amajandra Delfino, Jackeline Cacho, Javier Voltaje, Oro Norteno, Anthony Pena, Michael Placencia, Nadia Rowinsky, amongst others.
Headlining the event were Emanuel and Lupillo Rivera, two world renowned artists who performed their hit songs for the party’s guests under the cool, clear sky of California’s hottest city.
In addition to these stars, representatives of the world of culture, art and business were received and greeted by the SBS executives Joseph Garcia, SBS CFO, Marko Radlovic, SBS COO, Olga Luis, Mega TV’s VP of Sales, Tomas Johansen, Mega TV’s EVP/GM, and namely Cynthia Hudson-Fernandez, Creative Director and Executive Vice President of SBS, who communicated the significance of this event in her opening remarks.
“Since we first launched a year and a half ago, MEGA TV has reached unprecedented ratings levels and grown faster than any other station in the history of the South Florida television market,” said Cynthia Hudson-Fernandez, Creative Director and Executive Vice President of SBS. “We are so proud and excited to build on this growth by partnering with DirecTV. In doing so, we will strengthen our commitment to offering high quality, original programs that focus on the leading topics of national and international importance as they relate to the Hispanic community.”
“MEGA TV helps to fulfill DirecTV’s plan to develop ways of providing better programming to our Latin audience,” said John de Armas, Vice President of DirecTV, as he echoed the sentiments expressed by Hudson Fernandez. “Needless to say, we are extremely pleased to be signing this contract and to be welcoming SBS to the DirecTV programming family.”
Representing MEGA TV and SBS were Maria Elvira Salazar, host of “Maria Live!,” Renan Almendarez Cuello “El Cucuy” and his “Tropa Loca” from the Radio Station La Raza, Rene Solorio from Mega News, Lupita del Castillo from La Raza, J Dubbs, Nachin. El Cucuy also had the privilege of giving the toast of honor alongside the night’s MC, Mariela Encarnacion, the beautiful and well-known Dominican actress.
Guests were entertained by salsa dancers and enjoyed lively and amusing musical performances, with exquisite hors d’oeuvres and champagne that only added to the sophistication of the event.
Be sure to tune in to DirecTV Channel 407 so as not to miss the interesting and entertaining MEGA TV – now available nationally.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the nation’s largest publicly traded Hispanic-controlled media and entertainment company. A multimedia organization, SBS has developed a diversified portfolio of radio, TV and online brands that reach millions of Spanish-speaking fans every day. SBS currently owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV, a rapidly growing television station based in South Florida with national distribution through DIRECTV. SBS’s bilingual Spanish-English Web site, www.LaMusica.com, is one of the leading online destinations for Hispanic entertainment content. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. The Company’s corporate website can be accessed at www.spanishbroadcasting.com.
About DIRECTV, Inc.
DIRECTV, Inc., the nation’s leading satellite television service provider, presents the finest television experience available to more than 16.3 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET and MLB EXTRA INNINGS. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan, US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.
