Israel’s high-tech sector has earned its place as a global innovation hub, home to over 6,000 startups and some of the world’s most influential tech companies. Behind the success of many of these ventures stand marketing leaders who translate innovation into impact. Among them, five figures stand out for their creativity, influence, and ability to shape global perception. Here’s a closer look at what makes these professionals the best in their field.
Omri Hurwitz: The Storytelling Powerhouse
Omri Hurwitz has redefined how startups approach media and branding. A former journalist and currently a media entrepreneur, Hurwitz built a media and PR empire that gives emerging tech companies access to Tier 1 global publications. He’s the founder of Omri Hurwitz Media, which specializes in helping startups craft narratives that build brands, and an active voice on LinkedIn, where his posts often spark industry-wide discussions on startup growth, media ethics, and brand strategy.
What sets Hurtwiz apart is his ability to merge editorial instinct with business insight. With a focus on results-driven media, Hurwitz has helped position companies for acquisition, IPO readiness, and VC funding rounds by curating highly strategic messaging campaigns. His client portfolio includes unicorn startups and venture-backed companies in AI, cybersecurity, healthtech, fintech, and enterprise SaaS.
Udi Ledergor: The Brand Architect Behind Gong.io
As the Chief Evangelist and former CMO at Gong.io, Udi Ledergor has become one of the most recognizable names in B2B tech marketing. Under his leadership, Gong grew from a niche sales intelligence tool into a $7.25 billion powerhouse, backed by Sequoia Capital and other top-tier VCs.
Ledergor is known for building Gong’s bold, human-first brand. He’s a five-time marketing executive who brings both strategy and executional flair. From viral videos and cheeky billboards to data-driven content marketing, Ledergor’s campaigns have set a new standard in B2B storytelling. In 2021, Gong was named one of LinkedIn’s Top Startups, in no small part due to its distinct brand voice and community presence led by Ledergor.
Tom Orbach: The Virality Specialist
Tom Orbach is the tech marketer everyone turns to when they want to go viral. Known for his work with over 150 startups, Orbach has a talent for creating LinkedIn and X (formerly Twitter) content that garners thousands of shares and reaches millions of views organically.
Previously the Growth Marketing Manager at MineOS and Jolt.io, Orbach built a reputation for distilling complex technologies into messaging that feels both accessible and unforgettable. Whether it’s B2B SaaS or consumer tech, he excels at creating viral loops between brand, audience, and platform.
Yam Regev: The Growth-Driven Visionary
Yam Regev is the co-founder and CEO of Zest, a content distribution platform that served over 100,000 marketers before its acquisition. Regev’s background combines product, growth, and marketing, which makes him a rare hybrid in the marketing world.
What makes Regev unique is his ability to blend data with creativity. His marketing strategies focus on organic channels, community-led growth, and hyper-relevant content experiences. Today, he consults for multiple SaaS startups and scale-ups, helping them build demand engines without relying on paid ads.
Gily Netzer: The Strategic Voice of Israeli Cybersecurity
Gily Netzer is a globally recognized marketing leader with over two decades of experience in cybersecurity and enterprise tech. Her career spans leadership roles at Cymulate, Illusive, and Perimeter81, where she led global marketing, brand, and GTM strategy across multiple regions.
Netzer is known for her deep domain expertise in cyber, ability to create impactful narratives around complex technologies, and leadership in scaling startups to global prominence. She is also an active advisor, speaker, and advocate for women in tech.
Shaping Israel’s Global Tech Narrative
These five individuals are not just marketers—they are brand architects, growth engineers, and community builders. Whether it’s through viral storytelling, bold branding, or data-driven growth, each of them has redefined what it means to market technology in today’s noisy, fast-moving digital world. As Israel continues to solidify its place on the global tech map, these marketing leaders will undoubtedly continue to shape the narrative.
