Adtech 2009 First Day Extra Busy

Ad:tech, the interactive advertising and technology conference and exhibition, in San Francisco, was buzzing! There were interesting keynote speakers, panels and workshops for specific topics, to help attendees with the tools and techniques to compete in a crowded web. Scanning the list of topics showed a few that seemed far too basic for me, but there were definitely takers for those too.

In the Expo space, there were the usual booths large and small and even micro booths in the mobile section. Several booths had more than their fair share of pretty girls, no complaints there! Even with the economy down, it is clear the internet still has a lot of action going on.

NewsBlaze teamed up with WOW, the World Organization of Webmasters, to walk the Expo and discover the Buzz. Early in the day, the Expo floor was so busy that it was hard to get the attention of someone for an interview of more than a few minutes.

Mediashakers has an interesting global ad network, that allows both advertisers and publishers to maximize their revenue generation.

XY7.com, around since 2004, is a performance-based affiliate network with hot exclusive deals with great account optimization for maximum ROI and their new XY7Elite system for Super Affiliates.

Tinbu has a nice model for publishers large and small, providing several interactive information modules for media, and community websites. I was particularly interested in the local Weather, Horoscopes, sport, gas prices, and entertainment.

Outside, after the expo we talked to people as they walked past asking them what they learned that they didn’t know before. The answers varied from learning about new companies in the ad space, meeting a lot more people, some having collected more than 150 new business cards. A few said they didn’t learn anything they didn’t already know and a few just laughed but maybe they were tired.

I thought it was a very interesting show, very well organized, other than the registration process, where there were long lines. We will definitely be hooking up with some of the ad and content companies over the next week.

Some of the interesting companies we spoke to were:

Media Shakers

XY7.com

adMarketplace

Telematch

Quova

Acquisio

Website Magazine

Fathom SEO

Tinbu

www.ad-tech.com

Alan Gray is the Publisher and Editor-in-Chief of NewsBlaze Daily News and other online newspapers. He prefers to edit, rather than write, but sometimes an issue rears it’s head and makes him start hammering away on the keyboard.

Content Expertise

Alan has been on the internet since it first started. He loves to use his expertise in content and digital marketing to help businesses grow, through managed content services. After living in the United States for 15 years, he is now in South Australia. To learn more about how Alan can help you with content marketing and managed content services, contact him by email.

Technical Expertise

Alan is also a techie. His father was a British solder in the 4th Indian Division in WWII, with Sikhs and Gurkhas. He was a sergeant in signals and after that, he was a printer who typeset magazines and books on his linotype machine. Those skills were passed on to Alan and his brothers, who all worked for Telecom Australia, on more advanced signals (communications). After studying electronics, communications, and computing at college, and building and repairing all kinds of electronics, Alan switched to programming and team building and management.

He has a fascination with shooting video footage and video editing, so watch out if he points his Canon 7d in your direction.