TIPA Recycling Vision & Persistence Changes The World

Plastic statistics

Learning about plastic statistics can make anyone quiver. On a global scope, according to the article “Production, use, and fate of all plastics ever made by Roland Geyer et al, since its invention and up until 2015, 8.3 billion, with a ‘B’, tons of virgin plastics have been manufactured. Startlingly stats show that 70% of this huge amount figure – meaning 5.8 billion tons – represents the quantity of plastic that gets discarded after one-time use, ending up incinerated, in landfills, or in all types of open environments.

It is estimated that 2500 Metric Ton (Mt) of plastics – or 30% of all plastics ever produced-are currently in use. Between 1950 and 2015, the cumulative primary and secondary generation recycled waste plastic amounted to 6300 Mt. Of this amount, approximately 800 Mt, 12%, of plastics have been incinerated, while 600 Mt, 9%, have been recycled, and only 10% of which have been recycled more than once. All in all conventional recycling is only 20% beneficial, meaning an environmental disaster.

The rest of the plastic is dumped in landfills, seas and oceans to name just a few plastic graveyards.

We already read that a whale was found dead with more than 30 plastic bags in its stomach. Experts say it’s ‘not surprising’ and we have learned how plastic in the ocean is contaminating our seafood.

This is a disaster in the making, an expanding disaster.

In Israel they have learned that recycling is the way of the future. In Israel they recycle 85% of waste water, textiles, and now TIPA, a company registered in Israel, will recycle plastic in the most unique way.

TIPA means a drop in Hebrew. Just as a drop of water changes the rock’s formation when it constantly and consistently, over time, trickles down on the rock, TIPA will change the environmental harm plastic causes.

TIPA offers viable compostable, flexible packaging solutions.

Nature packs fruit and vegetables with a protective multilayer peel or skin.

Packaging prepared by human beings should behave just like a fruit and vegetable peel or skin behaves, in order for nature not to even notice it exists.

An exemplary case: when discarded, the orange peel decomposes and leaves no toxic residue. The compost left behind can be used as a fertilizer for plants and thus 100% of the orange peel returns to nature as if it never existed.

About TIPA

Founded in 2010, by Daphna Nissenbaum, CEO & Co-Founder, and Tal Neuman, TIPA is taking on the plastic waste challenge with their compostable packaging.

Daphna Nissenbaum, CEO & Co-Founder of TIPA
Daphna Nissenbaum, TIPA CEO & Co-Founder

TIPA’s vision is to offer flexible packaging with the same perishable-end-of-life as organic matter, while still offering brands and consumers the durability, transparency and shelf life they have come to expect from conventional plastics packaging.

To successfully create compostable packaging, it must meet the same performance specifications standard as conventional plastic packaging. It should also be able to seamlessly fit into today’s manufacturing practices and logistics organization.

TIP’s Technology – the Flexible Packaging Challenge

The plastic material that is used to package all sorts of food and beverage items makes up two-thirds of the world’s plastic waste. The food non-flexible-rigid plastic packaging is only partly recyclable.

On the other hand, a growing segment of the world’s packaging market is the flexible packaging, for such products as fresh produce, coffee, snacks, granola bars, and the like. The flexible packaging is not made of pure plastic polymers, rather it is made by blending several materials. Those blended materials complicate the separation and recycling of flexible packaging.

Though the volume of flexible packaging is smaller by weight and space, practically flexible packaging cannot be recycled.

TIPA’s vision is to incentivize the flexible packaging industry to overcome the recycling challenges. There is a growing community around the globe, to include brands and consumers, striving to operate along a circular economy approach. There is a wish that compostable packaging will become a day-to-day solution for both food and packaging waste. TIPA is on course, head on, to make an indelible impact and change the plastic problem’s landscape.

TIPA has developed fully compostable packaging, as an equal alternative to plastic.

Today, the compost system is designed to process organic materials. TIPA’s packaging is made of compostable polymers, partially bio-based and partially not, that within six months break down and degrades into the compost system. TIPA’s packaging is a blend of all compostable materials that disintegrate into small particles and in the compost system bacteria eats it up.

TIPA turning packaging into compost
TIPA turning packaging into compost

Like magic, the TIPA compostable packaging material disappears and becomes soil, along the nature of compostable polymers. Rolls of TIPA’s invented film type compostable material, for flexible packaging, offers easy printing and is prepared by existing conventional machines.

For the past two years TIPA has been offering finished product that won many awards and it is now considered to be the leading force in compostable flexible packaging.

TIPA concentrates on producing its packaging close to its market place and Europe is a leading recycling force. Using existing supply chains, TIPA has packaging operations in Germany and Italy. The Netherlands, France and Britain are the leaders in taking care of changing packaging materials.

TIPA white & transparent CompostMe packaging
TIPA white & transparent CompostMe packaging

TIPA Recycling Vision

During my recent visit to Israel, one Saturday morning, after service at a local synagogue, I heard Daphna telling her congregation about her visit to Britain’s Queen Elizabeth palace and the welcoming reception she received there because of her bright compostable packaging material. What Daphna said woke up my curiosity. Since I have met Daphna in many other visits to Israel, I asked her to meet with me for an interview. I wanted to learn more about this material that has all the potential to change the world for the better.

I met with Daphna at her home in central Israel.

Impressed with TIPA’s invention I asked Daphna: “What is instore for TIPA in the near and far future?”

Daphna: “In the future we will change the plastic usage market paradigm to use compostable material rather than standard plastic.”

First they want to make sure that the goods, packed in TIPA’s material, are well protected. Depending on the shelf-life of the product they are running TIPA’s material trials.

Because TIPA’s raw material is more expensive than conventional plastic, to economize and offset prices they educate the public that the state’s economy matter of interest is to keep prices the same while the world is pushing to use recyclable materials.

Not enough societies and people are educated to recycle. Now it is time to enhance recycling education and teach the masses about compostable recycling materials and the type of packaging they offer for usage.

With marketing, sales and engineering teams, TIPA may not be a drop in the recycling market place after all. Rather, it may become the flood in the usage of sensible and healthy packaging materials that will not only bring an end to the abuse of our planet but will add compost food for our planet’s flora.

Nurit Greenger
During the 2006 second Lebanon War, Nurit Greenger, referenced then as the "Accidental Reporter" felt compelled to become an activist. Being an 'out-of-the-box thinker, Nurit is a passionately committed advocate for Jews, Israel, the United States, and the Free World in general. From Southern California, Nurit serves as a "one-woman Hasbarah army" for Israel who believes that if you stand for nothing, you will fall for anything.

Email Notification

Get notification of new stories by Nurit Greenger, in your Email.