Proformative Appoints Craig Lack as Healthcare Coach

Nationally Recognized Healthcare Expert Craig Lack will be conducting an educational webinar titled “The Simplified Guide to the Affordable Care Act for Organizations Over 100 Employees” for Proformative members on August 6th, 2014. In the webinar, Craig will be showing the members how to make the ACA work for their company’s bottom line, identifying how to eliminate 10-30% of aggregate claims utilizing provisions of the ACA and help members determine if their company’s plan design needs to evolve in response to the ACA.

On July 8, 2014, Proformative had Craig Lack to help educate their 62,000 finance members (ranging from small startups to fortune 500 companies) on how to ethically exploit the Obamacare law and use the Affordable Care Act to reduce healthcare costs. “We are thrilled to have Craig Lack present to Proformative’s corporate finance Community,” commented Proformative co-founder and CEO John Kogan. “Healthcare is such a critical issue for CFOs. Craig’s expertise and innovative approaches will help CFOs clearly identify the challenges and opportunities presented by the Affordable Care Act. We’re excited to feature him as a thought leader for our community.”

With the Affordable Care Act (ACA) now in place and Healthcare Costs on the rise, most CFOs have to either sacrifice their employees’ benefits or increase their employees’ payroll deductions in order to avoid rate increases that are eating into the company’s bottom line.

Proformative is the largest and fastest-growing online community and educational resource for the office of the CFO. Thousands of senior level finance professionals come to Proformative to find information and insights that allow them to make better decisions, drive efficiencies, top line growth, and career success. Based in Silicon Valley, CA, Proformative reaches more than a million corporate finance and related executives at companies ranging from start-ups to the Fortune 500 and is comprised of more than 62,000 community members. For more information about Proformative, please visit

Craig Lack is a nationally-recognized health care expert, bestselling author, speaker and CEO of ENERGI. He is the creator of Performance Based Health Plans which Inc. magazine said is “The next big thing.” He has appeared in national media including Fast Company, USA Today, radio and America’s Premier Experts which aired nationally on the major network affiliates. He’s a member of the National Academy of Bestselling Authors for achieving No. 1 bestseller status on Amazon.