What is a Robocall Service?

The idea of robocalls makes people think of being interrupted at home by political campaigns or unwanted advertising. If you haven’t heard the term before, a robocall is a recorded message sent to people’s phones using software.

Robocall services can be used to contact people with emergency information, public-service announcements, and information they have requested from their own organizations and businesses they’re interested in.

Businesses use robocall services to update prospects and customers with beneficial offers and news that they have signed up to receive. Businesses use them to send personal and immediate communications to their own employees.

If you want a convenient method of recording a message once and reaching thousands of people-or just a dozen people-robocall software can make your communication stand out and get through. Plus, high-quality software makes robocalls simple to send and easy to track.

Communicating Quickly and Personally with Customers and Prospects

When customers and prospects have requested information from you-say, special offers that can save them money-your communication to them is very welcome. Robocall software can improve the odds that your message will get through.

Even legitimate email messages can get redirected to junk mail folders, and physical mail is often thrown away. In contrast, many people answer their cell phones. Your recorded message can tell them right away who you are and why you are contacting them, reminding them that they asked for your call.

Many robocall software systems can also show your company name on the recipients’ caller ID screens if you wish. But even if the call is sent to voicemail, a good robocall service detects that fact and leaves the whole message there, along with any phone number the recipient can call to interact with the system.

Robocalls can be convenient for customers and prospects because they can listen to them while they’re in the midst of other tasks. Finally, you may be able to inject your recordings with more of a sense of your business’s personality than you could if it were only in writing.

Robocalls to Your Own Team

No matter the size of your organizational group, you can use robocall services to reach all or a portion of your employees. You can divide the list of your employees into subgroups and send messages only to certain ones. For example, you could tell those who want additional shifts when those shifts become available. Or you might send a reminder to employees who need to enroll for benefits.

Voice broadcasts can also save employees time and hassle when an event has been canceled or moved. When they’re out of the office, they might not see corporate emails, but they can easily answer their phone and hear a recording.

You might use robocall software to send emergency broadcasts, such as when a weather event has shut down the office. You can also send major company news to them in your own voice, which may help them to understand it better than if it were only in an email.

Finally, you may be able to solicit votes from employees on important issues through a voice broadcast. Some software includes a polling feature that uses employees’ phone keypads.

What’s the Price of a Robocall Service?

You can find low-cost robocall services online. Many firms give flexible pricing, so if you have only a few recipients to contact, you can pay a lower price. They may also offer a discounted rate or a subscription rate if you’ll have a large volume of messages.

Your dashboard will likely show in real time who has heard your messages and who is responding to them. You can schedule messages to be sent at the best time when recipients are most likely to answer. In short, it’s a type of communication that is worth trying out and adding to your tool kit.

Melissa Thompson writes about a wide range of topics, revealing interesting things we didn’t know before. She is a freelance USA Today producer, and a Technorati contributor.