Social media is more than just a buzz word; it is the way to get attention for your brand or product in 2019. With this being the case, you need to know how to get a profile up and running and how to have it make an impact.
In this story, we will inform you about what one of the most important factors in social media success is and how it can be yours.
How to choose the social network?
There are plenty of social networks out there and they each have something slightly different to offer. There are some social networks which are only based in specfic countries while there are others which are aimed at specific groups.
Thinking about how to become a global success with the help of social media then you need to focus on a social network with a worldwide reach and one which is accessible to all groups of people. The three leaders in this field are Facebook, Instagram and Twitter.
While Facebook has more users, Instagram is the one which is catching all the headlines at the moment. This is partly due to its large number of users and its user demographic which is overwhelmingly younger but it is also because Instagram leads the way in engagement. When comparing engagement rates, Instagram averages 1.6% per post while Facebook averages 0.09% and Twitter averages 0.048%.
Why is interaction important?
Social media profiles live and die on interaction. Whether it is likes, views or comments, all of these engagement features combine to increase the popularity of a social media account. If you are using your account to promote yourself, for whatever reason that may be, you will have the most success if you have more interaction.
Passing interaction is something that happens naturally. It occurs when someone stumbles across your profile at random and views, likes or comments on what you have posted. This will happen to some extent but it is impossible to predict and you cannot rely on it if you want your profile to grow.
For guaranteed, regular engagement from other social media users, you need to get your hands on a loyal group of followers. Followers are social media users who take an interest in your profile because of its content.
Due to this interest, they are kept up to date with your profile. For example, any time you upload new content, it will appear in their feed. Just by browsing through the social network in question and seeing your content on their feed, they are providing you with views.
In addition to this, it is quite likely that they will appreciate your content (they are your followers, after all) and so a lot of them will like your content as well. It is also not too hard to imagine that they may want to leave a comment on your uploads in order to detail what they liked about it or to tag another user they think might be interested.
Because of this, followers are quite possibly the most important social media feature because they will inevitably generate more engagement for your profile. In addition to this, they are counted as part of your most important statistic when rating your profile’s popularity: your number of followers.
How to get even more followers?
With this in mind, it is understandable to be tempted to purchase real followers on Instagram. Doing this will help you increase the popularity of your social media profile as the added interaction will help your profile gain more visibility across social media. When paying for social media features, there are a number of strategies that you can adopt to get the most out of what they have to offer.
In the case of followers, this involves a patient approach that will take time. Say, for example, you buy ten followers for your account. Your gut feeling might tell you to go ahead and add all of them to your profile at once. By doing so, you will get a massive increase in engagement for yor profile and, all of a sudden, your popularity is boosted greatly.
However, over time, the increased engagement evens out and it becomes the new norm. It is true that your base level of interaction is better than before but you may soon feel the urge to improve it again once it has levelled off.
Alternatively, you could go for the approach which involves adding two or three of the followers at a time. To start, you add a couple of them to your profile and let them engage with your profile. This increases your interaction, even if it is on a smaller scale than the other strategy.
Over time, it levels off at a higher level. This is when you add a few more followers and your engagement slowly increases again. The next time it levels off, you repeat the process. And so on until you have used up all the followers you paid for in the first place.
This process takes a lot longer but it means that you haven’t used all your followers in one go. In addition to this, the graph for the growth in your number of followers has a steady upward curve, something that resembles the growth in followers that occurs naturally. This is opposed to the sharp spike that occurs if you add them all at once.