When you want to capture more leads, move prospects through your sales funnel, and develop better relationships with your customers, marketing automation can help. This doesn’t automate the full process of marketing your business, but it does help you with email, analytics, social media, and other forms of digital marketing so your business can grow. If you want to start automating some of your marketing tasks, carefully review the top options to find the right one to use.
HubSpot
HubSpot focuses on traffic growth and increased lead conversions. It includes tools to help with blogging, emails, search engine optimization, lead marketing, analytics and more. This is designed to be an all-in-one software and different plans are available depending on the size of your business.
Marketo
Marketo features an easy-to-use interface that you can use on your desktop and mobile devices. It is designed to help with B2B marketing, email campaigns, ROI optimization, lead management, and more. It also is designed to simplify social marketing and integrate with leading CRM platforms.
ActiveCampaign
Available with four different pricing plans, ActiveCampaign is designed to be an all-in-one software focusing on smarter emailing as well as data analysis. It offers an email management tool as well as support for integration with a number of third-party applications.
Infusionsoft
A web-based automation platform, Infusionsoft is designed to help with marketing option as well as CRM and sales. It also offers help building streamlined sales pipelines and has a built-in online sales feature that can help you integrate order forms, payments, sales and more.
Pardot
Pardot is a lead management and marketing automation platform. It includes tools to help with nurturing leads to help get your leads to make a purchase. It also offers to report designed to help you make sure your marketing plan is as effective as possible.
SharpSpring
When you’re comparing marketing platforms, check out SharpSpring. It’s designed for small and medium-sized business and helps combine your marketing and sales. It includes call tracking, email analytics, lead management, and all of the other features you need to create more leads and boost your business.
Optimizely
Focusing on website development, Optimizely offers behaviour targeting and analytics tools. It includes predictive analytics, the ability to experiment with your website to create a better experience, and support for multiple sites at one time.
Act-On
Act-On is a platform designed to help with everything from email marketing to social media management. It includes analytics and website visitor tracking, tools to help you optimize your marketing campaigns, and more. It’s designed to be used by small marketing teams looking for a marketing automation tool.
Wishpond
Wishpond is designed to help with online marketing campaigns. Along with marketing automation, it helps with lead management, social media posts, and pop-ups for websites. It also offers contest tools to help you hold contests and ways to help get insight into your leads.
There are a lot of different marketing automation tools available for you to use as you work on your marketing plans for 2019. Take your time when you’re comparing the different tools available so you can find the perfect one for your business. With tools designed to help with your emails, social media, and lead management, you can find software that will help you make the marketing plans a success.
