Vi Expands Nutrition Menu to Power Health Transformations Worldwide

Building off the success of their #1 best-selling meal replacement shake, the Vi-Shape® Nutritional Shake Mix, Vi expanded its mission to create health transformations around the world by developing an entire menu of nutritious replacement meals, drinks, snacks and supplements. As a global healthy lifestyle company, Vi was able to make weight-loss simple, affordable and fun – 90 days at a time – through their Body by Vi Challenge. This approach appealed especially to those who had tried or were trying to lose weight but were experiencing difficulties or frustrations along the way.

Initially founded as ViSalus Sciences in 2005, the company was rebranded as Vi in 2012 as part of their global growth strategy. Vi initially created headlines with its Vi-Shape Shake, which has been recognized as one of the most successful meal replacement shakes in the history of the direct selling industry, with more than 500 million shakes sold since its launch in Feb. 2008.

The company capitalized on the product’s delicious sweet cream flavor by trademarking the tagline: The shake mix that tastes like a case mix™. In fact, Pop Singer, Britney Spears, who was featured in Women’s Health Magazine in their Jan/Feb 2015 issue, talked about her positive results with Vi. She was quoted saying, “The Vi-Shape Shake is one protein shake that actually tastes good!”

To meet growing global demand for healthy on-the-go food and drink options, Vi expanded their product offerings to provide a complete menu of nutritious and delicious replacement meals, drinks, snacks and supplements. Shortly after the shake came the launch of Nutra-Cookie, a soft-based protein snack that served as a healthy alternative to traditional cookies.

In July 2013, the company disrupted the breakfast category with their high protein, high fiber cereal, Vi Crunch™ Protein Super Cereal. And then in April 2015, Vi launched NEON Energy Drink®, marking their entry into the canned energy drink category and delivering an ideal energy boost with its effective and beneficial ingredients.

Staying true to its tagline – “Finally, an energy drink with good taste!,” NEON Energy Drink is crafted with a proprietary blend of 24% fruit juice from concentrate, combined with natural caffeine from green tea, Panax Ginseng and six essential vitamins. This magic mix leads to enhanced energy, brain support, antioxidant benefits, and healthy metabolism.

By January 2016, Vi had expanded its product portfolio once again with Nutra-Bar and Vi Bites healthy snack offerings, and the newly introduced Vi Shape Superfood Shake.

Along with a steady stream of product launches, Vi has also created viral social campaigns and mass community movements around their mission to transform health. To date, Vi holds some distinguished world records, like “World’s Largest Simultaneous Flash Mob,” “World’s Largest Simultaneous Group Work Out,” and “World Record for Largest Donation of Baked Goods.” The company is present in 16 countries that include USA, Canada, Mexico, Jamaica and the remaining 12 in Europe, with an especially fast-growing distributor and consumer base in Italy.

Through strategic product and platform launches, Vi has been able to create over 3 million weight-loss and fitness transformations, serve half a billion meal-replacement shakes, generate nearly $2 billion in cumulative sales, and award over $100 million in free products, cash and prizes! Plus, they have also donated over 5 million meals to families in need and received numerous industry innovation awards and patents.

Just like every company has its own unique story, Vi has too. Their story started over a decade ago when their Founders accepted the challenge to start a movement that empowered people to become the healthiest version of themselves. This led to them creating “the original” Challenge Marketing platform: The Body by Vi 90-Day Challenge. To put it simply, they are on a global mission to transform life, health and prosperity around the world.

After all they’ve conquered and achieved so far, the Vi Founders believe this is just the beginning for their company. For anyone looking for a healthy way to live life, accepting The Challenge through the Body by Vi platform might be a good start!

Shruti Gupta
Shruti Gupta is a writer and digital marketing consultant at She has a passion for technology, startups and other business topics. She lives and breathes digital marketing, and has contributed to a number of famous websites. Her aim is to spread her thought-provoking ideas to all generations.