KFC’s mission is to donate the largest amount of money in history- to Susan G. Komen for the Cure. KFC’s Buckets for the Cure has a pink web site. It displays survivor stories, and is stuffed with breast cancer facts.
KFC promised to donate 50 cents from each pink bucket of their Original Recipe or grilled chicken to Susan G. Komen for the Cure. KFC’s mission is to make the largest donation in history per its web site. The campaign runs until May 5, 2010.
There’s skepticism about the company’s unclear message, in light of its new addition. The new sodium-fat filled Double Down sandwich with 540 calories, 32 grams of fat and 1,380 milligrams of sodium.
The grilled version spins-out 460 calories, 23 grams of fat and 1,430 milligrams of sodium.
Barbara Brenner, executive director of Breast Cancer Action, shares her opinion. It’s an organization that calls itself a watch-dog group that wants to compel changes to end breast cancer.
She explains to CNN that KFC is slapping a pink ribbon on products that aren’t healthy.
KFC has raised $2 million.
