Obama Administration Hires PR Firm To Sell Public On Obamacare

Word on the street for months has been Obamacare is nowhere near ready for full implementation.

The implementation of the Affordable Care Act (Obamacare) is being slowed to a crawl with massive cost overruns and uncooperative states.

What can the White House do?

Hire A PR Firm, Of Course

The Obama administration has hired public-relations giant Weber Shandwick to help sell Obamacare to the uninsured and persuade them to enroll in a healthcare plan. It may be a lot harder than previously thought.

The new health care law was brought about principally to cover uninsured Americans by expanding Medicaid and by imposing an “individual mandate” requiring everyone to have insurance or pay a tax.

But the real concern now is just how many of the nation’s 37 million uninsured Americans would rather pay a penalty tax than actually buy into the new law?

Advertising Age reports, “Weber Shandwick won a $3.1 million contract to assist the Department of Health and Human Services with rolling out a campaign to convince skeptical, or simply confused, Americans that the act is good for them and persuade them to enroll in a health plan.”

But will it be enough?

THe PR Objective

The PR objective will seek to implement “rollout communication” based on “old-fashioned marketing principles,” according to the magazine.

The Health and Human Services department responsible for the campaign is the Centers for Medicare & Medicaid Services. If you’ve never heard of that before, it is because it was previously called the Health Care Financing Administration.

After all is said and done concerning this massive entitlement, the very people it is supposed to help are its biggest problem.

Dwight L. Schwab Jr. is a moderate conservative who looks at all sides of a story, then speaks his mind. He has written more than 3500 national political and foreign affairs columns. His BS in journalism from the University of Oregon, with minors in political science and American history stands him in good stead for his writing.


Dwight has 30-years in the publishing industry, including ABC/Cap Cities and International Thomson. His first book, “Redistribution of Common Sense – Selective Commentaries on the Obama Administration 2009-2014,” was published in July, 2014. “The Game Changer – America’s Most Stunning Presidential Election in History,” was published in April 2017.


Dwight is a native of Portland, Oregon, and now a resident of the San Francisco Bay Area.