• Home
  • Business
    • Latest Business
    • Finance
    • Legal
    • Marketing
    • Online
    • Real Estate
    • Small Business
    • Technology
    • Digital Security
  • Entertainment
    • Features
    • Books
    • Food
    • Interviews
    • Movie Reviews
    • Movie Previews
    • Games
    • This Weeks DVDs
    • Theatre
    • TV
    • Music
    • Poetry
  • Issues
    • Animals
    • Astronomy
    • Environment
    • Immigration
    • Non Profits
    • Peace
    • Personal Finance
    • Science
    • Weather
  • Social
    • Facebook
    • Instagram
    • Internet
    • Twitter
  • Thoughts
    • Opinions
    • Cartoons
    • Letters
    • Horoscope
  • USA
    • National
    • Politics
    • Health
    • Crime
    • Military
    • Media
    • Travel
    • Women In The News
    • Education
    • Personal Development
    • Sport
  • World
    • News Desk
    • Africa
    • Asia
    • Asia Pacific
    • Camp Liberty
    • Canada
    • Caribbean
    • Eurasia
    • Europe
    • Iran
    • Israel
    • Middle East
    • South America
    • South Asia
    • United Nations
  • People
    • Philip Kapneck
    • Humanitarian
    • Music Greats
    • Sporting Greats
      • Baseball
      • Basketball
      • Boxing
      • Football
      • Golf
    • Business People
Sign in
Welcome!Log into your account
Forgot your password?
Privacy
Password recovery
Recover your password
Search
Thursday, January 28, 2021
Sign in
Welcome! Log into your account
Forgot your password? Get help
Privacy
Password recovery
Recover your password
A password will be e-mailed to you.
NewsBlaze News logo NewsBlaze News logo NewsBlaze News
  • Home
  • Business
    • Latest Business
    • Finance
    • Legal
    • Marketing
    • Online
    • Real Estate
    • Small Business
    • Technology
    • Digital Security
  • Entertainment
    • Features
    • Books
    • Food
    • Interviews
    • Movie Reviews
    • Movie Previews
    • Games
    • This Weeks DVDs
    • Theatre
    • TV
    • Music
    • Poetry
  • Issues
    • Animals
    • Astronomy
    • Environment
    • Immigration
    • Non Profits
    • Peace
    • Personal Finance
    • Science
    • Weather
  • Social
    • Facebook
    • Instagram
    • Internet
    • Twitter
  • Thoughts
    • Opinions
    • Cartoons
    • Letters
    • Horoscope
  • USA
    • National
    • Politics
    • Health
    • Crime
    • Military
    • Media
    • Travel
    • Women In The News
    • Education
    • Personal Development
    • Sport
  • World
    • News Desk
    • Africa
    • Asia
    • Asia Pacific
    • Camp Liberty
    • Canada
    • Caribbean
    • Eurasia
    • Europe
    • Iran
    • Israel
    • Middle East
    • South America
    • South Asia
    • United Nations
  • People
    • Philip Kapneck
    • Humanitarian
    • Music Greats
    • Sporting Greats
      • Baseball
      • Basketball
      • Boxing
      • Football
      • Golf
    • Business People
Home Entertainment Features WebVixxen Boutique Design Agency Says Look Good, Speak Up and Be Heard

WebVixxen Boutique Design Agency Says Look Good, Speak Up and Be Heard

By
Anne Howard
-
Wed September 8, 2010

“Start with, a well-designed website and a well-crafted message” – Lana Antonova, WebVixxen Founder.

Venice, Calif. (RPRN) 09/08/10 – Lana Antonova, Founder and Creative Director of WebVixxen Design, believes that building a brand is a process that must take in consideration all the elements that form that brand. A brand equals the sum of all the parts, “And for a start-up, it must start with a well-designed website,” says Antonova, “the website is your business card, your passport and it gives you credibility in front of your public, the industry analysts, members of the press and bloggers.”

Integrate your design and your public relations campaign.

A mistake often made is to separate your branding efforts into two halves, design and public relations, when in reality to insure success, you must integrate them. WebVixxen’s approach is holistic, in that it takes all the different branding elements to deliver a finished product that is fully-integrated and supportive of one another. In this case, “the right hand knows what the left hand is doing” says Ane Howard, Director, Public Relations division, adding “the visual and verbal message must be one and the same.”

lanaantonova

The design team works closely with PR and vice-versa, developing a clear and consistent professional message offline and online. Be it the logo, web copy, advertising, social network activities, press release writing, a common thread must be shared among all and outwardly communicated clearly. Perfect example is the work done for what was formerly known as Cloutier Agency and now Cloutier Remix.

Two years ago, the Los Angeles’ premiere hair, makeup and styling agency, hired WebVixxen Design to reinvent the company and breathe a new life into it. It was reborn as Cloutier Remix. Chantal Cloutier, Founder of the agency, creative force for 20 years says, “Everyone talks about breaking old marketing rules and driving creativity to build a brand. WebVixxen actually did this to great impact at Cloutier Remix, formerly Cloutier Agency. The all-inclusive branding campaign, Cloutier Remix has dramatically increased its profits, expanded its team and moved to a better location.”

Through Lana Antonova says “good design today requires more vision, more consistency, and more patience.”

“Good design is design that not only achieves a desired effect, but shapes our expectation of what the experience can be.” Astrida Valigorsky, manager of New Media, Museum of Modern Art.

WebVixxen believes that good design today requires “more vision, more consistency, and more patience.” Good design displays three qualities, beauty, functional clarity and efficiency. Good design is design that surprises, is quite unexpected and impressionable but is immediately comprehensible and pleasing. Qualities of usefulness, usability and desirability play a central role in good design for websites and all digital products, including websites. But there is one final step to turn them into useful tools of product development: the discovery of the proper balance of all three qualities for a particular product and for the people who use the product. This is a strategic design decision, because it is fundamental in developing any product and website.

You are as successful as your team believes you are.

Quite simply put, if your executive team and employees don’t believe in your message, it will lay flat and die. Arie Moyal a brand engagement strategist, writes in his article, Harness the Power of Employee Engagement on Social Media Networks Employees engagement that, “A happy employee is a great online and offline brand ambassador and enthusiast.” And more often than not, a happy employee is an involved and consulted employee.

Empowering them to use social media tools to talk about your company is effective as long as the message communicated to them is clear. Therefore, WebVixxen recommends that you sincerely speak and listen to all members of your team, from the CEO to the desk clerk, and turn every voice in the company into a brand ambassador. And a good brand ambassador always drives traffic to your website.

It starts and ends with a well-designed website.

news source: RushPRnews http://rushprnews.com/2010/09/08/webvixxen-boutique-design-agency-says-look-good-speak-up-and-be-heard

  • TAGS
  • advertising
  • logo
  • press release writing
  • social network activities
  • web copy
  • WebVixxen Boutique Design Agency
Anne Howard

Anne Howard is a writer and publicist, who writes about the entertainment and high tech industries.

RELATED ARTICLESMORE FROM AUTHOR

Phone Bots. Image by Sergei Tokmakov, Esq. from Pixabay

Humor: Tech Abuse – When Bots Attack

Tom Dreesen motivation talk. Photo c/o Tom Dreesen.

Tom Dreesen Speaks Life Experiences

the trailer film festival banner

The Trailer Film Festival Accepting Submissions From Filmmakers

emmy blotnick cartoon by newsblaze

4 Great Lesser-Known Stand-Up Comedians

veera swimsuit

Should You Spank Your Child? “Unreported” Author Veera Mahajan Reveals

are you tired of being black?

Can Michael Jackson Still Help America End Racism? #SayGoodbye2Black

Image: RaH TwoFive. Photo Credit: Xavier Owens, used with kind courtesy of RaH.

DJ Khaled Hosts Kids Choice Awards: Teams with RahTwoFive

veera black and white

Breaking the Cycle of Domestic Abuse: Exclusive Interview with Author Veera Mahajan

nina bal.

Exclusive: Meet Italian Facial Aesthetics Doctor and TV Personality Nina Bal

Latest Entertainment News from PR Newswire

It’s Magic!

magic

Stay Connected

435FansLike
332FollowersFollow
5,030FollowersFollow
361SubscribersSubscribe

RSS Televisory News

  • Copper marks strong price performance in 2020, what is driving the trend?
  • World's largest Shrimp Exporter faces heat - Overview and Outlook
  • Indian Engineering industry
  • BIOSIMILAR INDUSTRY
  • TikTok: From a viral app to being considered a security threat
  • Overview of Chemicals Industry in India
  • Metals Industry
  • Overview of Textiles Industry in India and Impact of Covid-19

Other News

STAY INFORMED

Get NewsBlaze News by Email
2,072 Subscribers Get Email Notification
Get notification of new stories from a particular writer or cartoonist, or for all writers in a NewsBlaze category of your choice.

Entertainment Categories

  • Entertainment
    • Books
    • Features
    • Food
    • Interviews
    • Movie Previews
    • Movie Reviews
    • This Weeks DVDs
    • Music
    • Theatre
    • TV
    • Games
    • Poetry
NewsBlaze News logo
ABOUT US
NewsBlaze is the alternative business and world news newspaper, with entertainment, music, politics, and the latest breaking news and videos. Visit the NewsBlaze Pressroom to see NewsBlaze in the News
Contact us: [email protected]
FOLLOW US
  • Home
  • About NewsBlaze
  • Contact
  • Terms of Use
  • Privacy
  • Curation Policy
  • DMCA
  • Writer login
© Copyright (c) 2004-2020 - NewsBlaze Pty. Ltd.