Mercedes Benz Fashion Week, NYC

Mercedes Benz Fashion Week

America’s biggest fashion week, Mercedes Benz Fashion Week, was held recently in New York City, from February 11th to the 18th. The Tent, Promenade, and Salon in the Bryant Park Tents at Sixth Avenue at 41st Street among other locations were descended upon for a fast and furious week of fashion, fame, and fun, showcasing the latest season’s new designs by some of the hottest designers around the world.

One of the greatest fashion designers of our time, the phenomenal Alexander McQueen sadly ended his life on the very day of New York’s fashion week debut, which made a somber mood for some of those here in the industry that knew him, yet the show had to go on, and on it did.

While stars galore were spotted here, including the Olson Twins, NYC local Michael Douglas, and Abigail Breslin of “Little Miss Sunshine” fame, among many more, the designers here were the biggest stars this week, including one of our favorites two years in a row, Custo Barcelona.

Designer Herve Leger by Max Azria featured some of the best models. And model Irina Kulkikova (pictured above), discovered in a Moscow restaurant by IMG agency Senior Vice President. Ivan Bart, and actress and model Liv Tyler also appeared, proving why she is, time and time again by so many, named the fashion runway’s best model.

Fashion legend Naomi Campbell made a presentation to bring attention and further assistance to those who have undergone tragedy in Haiti with the “Fashion for Relief” benefit here this week.

Naomi Campbell stated to us, “I am deeply saddened by the recent tragedy in Haiti. So many have been killed and severely affected by the earthquake – women and children in particular are most vulnerable in disasters. Fashion is universal, personal and touches everyone. Our aim is to use this season’s catwalk shows in New York to reach people and help raise crucial funds to help save the lives of women and children.”

IMG, the largest modeling agency in the world, and creator of this year’s Mercedes Benz NYC Fashion Week, tells us, “IMG is committed to using its platform of events and talent to support the relief efforts in Haiti.

What Naomi is doing within the fashion industry for this cause” IMG Models Worldwide SVP and Managing Director Ivan Bart states, “is bringing much needed aid, but also attention and visibility to some of the most vulnerable victims.

It is truly important, We are proud to represent Naomi and applaud the time and energy she has devoted to this, as well as the relief efforts in New Orleans, Mumbai and elsewhere.”

Mercedes Benz Fashion Week in NY was a big success this year, thanks to all the designers, models, and sponsors. We look forward to another exciting year in fashion as we move further in to 2010.

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