The landing page has long held sacred status in the digital marketing playbook, as it is an essential step in any conversion funnel. However, a growing number of brands are quietly phasing it out, opting for a new approach that promises higher engagement, greater personalization, and faster paths to revenue: personalized video funnels.
This isn’t a shiny new toy for growth hackers. It’s a data-driven evolution of how users want to interact with brands and how they respond in real-time.
The Decline of the Traditional Landing Page
For years, marketers have optimized landing pages down to the pixel by testing headlines, calls-to-action, and button colors. Yet, conversion rates have plateaued. Why is that?
According to Unbounce, the average landing page conversion rate is approximately 6.6% across all industries as of Q4 2024, with a decline in high-competition sectors such as SaaS (3.8%), e-commerce (4.2%), and travel and hospitality (4.8%).
The problem isn’t effort. It’s format. Static pages, even those with visually compelling designs and effectively crafted copies, force every user through the same generic experience. In a digital world powered by real-time data and individual preferences, a one-size-fits-all approach no longer caters to anyone.
Enter: Personalized Video Funnels
Video already dominates online attention. In 2024, video accounted for 82.5% of all web traffic. The average user spent 88% more time on websites with videos, and 82% reported that a video influenced their decision to purchase a product or service.
Forward-thinking companies are flipping the script, using video as the funnel. Personalized video funnels tailor each message, product demo, or CTA to the viewer’s behavior, profile, or referral source. This approach is not rigid, but adaptive, automatically adjusting to each viewer’s unique journey without forcing them to navigate a traditional page hierarchy.
This shift accomplishes two things simultaneously. First, it captures consumer attention instantly, often within the first few seconds. And second, it guides the user through a conversion path without requiring friction-prone clicks or scrolls, which can be a source of user frustration and can lead to higher bounce rates.
Blings: Building the Infrastructure for Personalized Video Funnels
At the forefront of this movement is Blings, a startup gaining attention for its patented MP5 personalized video technology. Instead of embedding generic videos on static pages, Blings allows brands to deliver fully interactive, personalized video experiences that adapt in real-time to each viewer.
Blings’ video funnel can:
- Personalize visuals, text, and CTAs dynamically based on user data.
- Integrate live forms, calendars, and product selectors within the video itself.
- Automatically adjust based on platform, location, or referring campaign.
Blings reports performance benchmarks that speak volumes. Clients are seeing up to three times higher engagement rates compared to traditional landing pages. Bounce rates also drop significantly when using this personalized video funnel approach. In fact, in some B2B campaigns, qualified lead conversion jumped by 150% after replacing static pages with interactive video. This is not just a new trend, but a proven strategy for success.
Why It Matters Now
The rise of AI-generated content, ad fatigue, and limitations on privacy-driven targeting are forcing marketers to rethink personalization. Personalized video funnels provide a way to deliver relevance without compromising trust or exceeding data boundaries.
Moreover, as third-party cookies fade out, brands need to capitalize on first-party interactions. Video funnels create high-intent touchpoints that collect actionable insights while providing real value to the viewer.
Major players are also taking notice. The Interactive Advertising Bureau (IAB) projects digital video ad spend to climb from $63.8 billion in 2024 to $72.4 billion in 2025. Last year also marked the first time digital video ad spend outpaced linear TV, and it is expected to continue in 2025 with a projected digital video spending share of 58%. Statista further supports this by forecasting global digital video advertising spending to reach approximately $208 billion in 2025, with $111 billion of that amount coming from short-form videos alone.
The Next Funnel Isn’t a Page. It’s a Story.
We’re witnessing the slow sunset of the static funnel, just like email blasts, homepage redesign obsessions, and banner ads before it. Email evolved into lifecycle automation, homepages gave way to feeds and deep links, and interfaces became conversations with chatbots and AI flows. Each shift favored brands that moved from static formats to dynamic, user-centric experiences.
Personalized video funnels follow that same arc. They’re not pages to scan. They’re stories to experience. They don’t demand attention. They’re rightfully earned. And instead of forcing users to figure things out, they guide them through a journey built just for them.
Smart brands aren’t optimizing landing pages anymore. They’re outgrowing them.
