Steve Ustaris Joins OwnerIQ as VP Agency Relations & Business Development

Steve Ustaris, most recently Group Media Director at Studiocom is now Vice President of Agency Relations and Business Development at OwnerIQ, the exclusive online source of ownership targeted media programs. OwnerIQ has developed MOST, a real-time, demand-side platform for online advertisers.

Mr. Ustaris will handle agency liaison for OwnerIQ, and develop long-lasting relationships with the company’s current and new agency partners.

steve ustaris

At Studiocom agency, Mr. Ustaris was responsible for the formation and execution of their digital media team model and he oversaw campaign activation across the digital media channels, social engagement strategy, outsource management, campaign refinement and optimization. He was previously with Carat for ten years, in the Boston office, most recently responsible for the group media services group.

“The needs of agencies are evolving as quickly as the interactive advertising space itself. It is our primary goal to ensure that we are moving in the directions needed to best support these partners. By adding Steve to our ranks, we can ensure that our service and product focus, current and future, is aimed at providing the right mix of technology, analytics, targeting and innovation to meet their growing demands.” – Jay Habegger, Founder and CEO of OwnerIQ

OwnerIQ has one of the most advanced real-time demand-side technology platforms in the market for agencies and advertisers. Mr. Ustaris said this is what really excited him about the opportunity with OwnerIQ.

Venture-backed OwnerIQ was founded in 2006 by seasoned online internet advertising entrepreneurs who pioneered the concept of Ownership Targeting. They use the knowledge of what people own and turn it into a compelling and actionable behavioral targeting solutions for advertisers. Their system combines a proprietary database of ownership information with its real-time, cross exchange demand-side platform so advertisers can target specific anonymous users with their messaging.

YouTube player

Alan Gray is the Publisher and Editor-in-Chief of NewsBlaze Daily News and other online newspapers. He prefers to edit, rather than write, but sometimes an issue rears it’s head and makes him start hammering away on the keyboard.

Content Expertise

Alan has been on the internet since it first started. He loves to use his expertise in content and digital marketing to help businesses grow, through managed content services. After living in the United States for 15 years, he is now in South Australia. To learn more about how Alan can help you with content marketing and managed content services, contact him by email.

Technical Expertise

Alan is also a techie. His father was a British soldier in the 4th Indian Division in WWII, with Sikhs and Gurkhas. He was a sergeant in signals and after that, he was a printer who typeset magazines and books on his linotype machine. Those skills were passed on to Alan and his brothers, who all worked for Telecom Australia, on more advanced signals (communications). After studying electronics, communications, and computing at college, and building and repairing all kinds of electronics, Alan switched to programming and team building and management.

He has a fascination with shooting video footage and video editing, so watch out if he points his Canon 7d in your direction.