Steve Ustaris, most recently Group Media Director at Studiocom is now Vice President of Agency Relations and Business Development at OwnerIQ, the exclusive online source of ownership targeted media programs. OwnerIQ has developed MOST, a real-time, demand-side platform for online advertisers.
Mr. Ustaris will handle agency liaison for OwnerIQ, and develop long-lasting relationships with the company’s current and new agency partners.
At Studiocom agency, Mr. Ustaris was responsible for the formation and execution of their digital media team model and he oversaw campaign activation across the digital media channels, social engagement strategy, outsource management, campaign refinement and optimization. He was previously with Carat for ten years, in the Boston office, most recently responsible for the group media services group.
“The needs of agencies are evolving as quickly as the interactive advertising space itself. It is our primary goal to ensure that we are moving in the directions needed to best support these partners. By adding Steve to our ranks, we can ensure that our service and product focus, current and future, is aimed at providing the right mix of technology, analytics, targeting and innovation to meet their growing demands.” – Jay Habegger, Founder and CEO of OwnerIQ
OwnerIQ has one of the most advanced real-time demand-side technology platforms in the market for agencies and advertisers. Mr. Ustaris said this is what really excited him about the opportunity with OwnerIQ.
Venture-backed OwnerIQ was founded in 2006 by seasoned online internet advertising entrepreneurs who pioneered the concept of Ownership Targeting. They use the knowledge of what people own and turn it into a compelling and actionable behavioral targeting solutions for advertisers. Their system combines a proprietary database of ownership information with its real-time, cross exchange demand-side platform so advertisers can target specific anonymous users with their messaging.
