Businesses depend on a web presence in order to gain traffic to their websites. With traffic comes optimal conversation rates, more leads, and, ultimately, an increase in their revenue. A website is dependent on being found within the search engines, thus requiring visibility.
In order to gain visibility, businesses need to focus on search engine optimization. SEO is based on the algorithms used by Google, Bing, and other search engines to determine which websites are shown in what order based on the keywords used by the person searching. To be ranked higher, there is the need to have keyword research, backlinks, as well as a low bounce back rate.
According to Alterwebhost, web hosting can have a dramatic impact on search engine optimization. Too often, businesses host their site with the cheapest company. Often, this involves using a shared site on a server that is already bogged down with too much data. This can be a mistake because it will take a toll on SEO efforts.
A business with the best SEO strategy can end up with poor rankings as a result of their web host. SSD, or solid state drives, have a reputation for providing a better user experience. SSD speeds are faster than HDDs, allowing for a faster load time. Website load times are critical because consumers expect the entire page of a website to load in under four seconds.
If it takes longer, the bounce back rate is higher, leading to poor rankings. Bounce back rates rise when consumers hit the back button immediately on a website as opposed to browsing it for a while. If it takes too long for site information to load, people will choose to go back to the search engine than to wait.
SSD web hosting, as such, has a faster load time and a more reliable uptime rate. Further, more files can be stored, allowing businesses to be more free with their use of photos and videos. Both forms of graphics are highly encouraged by SEO experts because they help to optimize the website, especially when properly tagged with meta data.
Businesses need to rely on search engine optimization to boost their visibility. SSD web hosts can provide a more reliable source because there are no spinning parts and they can handle traffic spikes more effectively. It ensures that a website is up more often than not and can load even the bulkiest of page layouts. With better SEO in place, it can lead to getting the desired traffic in order to reach more sales goals, allowing for greater success against the competition.