A growing number of people use technology to enhance their shopping experience. According to some reports, in 2017, about 1.66 billion people indulged in the experience of online shopping. Global e-retail sales that year were 2.3 trillion USD.
Retailers are trying hard to make sure that their customers enjoy an enthralling shopping experience. They incorporated new technologies to make good connections with their customers. Mobile-friendly websites, interactive kiosks as well as the transactional apps bridge the gap between retailers and customers.
The use of coming-of-age technology by retailers is not just facilitating the digital shopping experience but also the in-store experience.
Shoppers always look for more. Although retailers are trying hard to satisfy shoppers, the hunger for a better shopping experience never ends.
The use of location and voice technology is proving to be the best way to satiate customers. Furthermore, ventures like telecoz are helping both retailers and shoppers by updating them with technology.
Earlier, retailers would research the best location to attract the attention of shoppers. Today, with the inception of technology, this norm has seen a drastic change.
The arrival of online retailers promoted online shopping. This made the location of the retailer, the least important factor.
Later, to grease the wheels, retailers adopted the “omni-channel” strategy to simply the customer experience further. This strategy proved to be a boon for most retailers.
Though the inception of online retail stores paved the way to success for retailers, there was, is, and always will be some scope for improvement.
As of now, the retailers understand who their loyal customers are but they aren’t always aware of their location.
With the help of mobile phones, retailers are trying hard to influence the shopping experience for the better. The use of technologies like mobile-POS (point of sale) terminals are a great solution for retailers.
The latest online advancement is Instagram “shop-able” posts that let the retailers tag posted items with the product, their price, and the link to the online store. This enhances the customer shopping experience and benefits the retailers by leaps and bounds.
Today, some retailers are focusing on the location of their customers. Micro-location technology allows retailers to trace the location of each customer and this offers them a chance to amplify their relationship with the customer.
With each passing day, retailers are becoming smarter with technology. The use of the latest technologies like Amazon’s Alexa, Apple’s Home Pod, and Google Home has leveraged user shopping patterns.
The launch and success of “Shopping Actions” by Google is an example of how people are using voice technology for shopping. The new trend of voice shopping has already gripped early adopters.
The coming few years will see more technological intervention in the world of shopping. Current technologies like use of location and voice for shopping are sure to go a long way. Shoppers are now enjoying a seamless shopping experience, digital as well as in-store and credit goes to the use of location and voice technologies.
