Developed by 2 entrepreneurial business students at the University of Washington, the JoeyBra is set to go on sale in June of 2012.
According to their website the Joeybra was inspired by UW’s vibrant Greek system, and was created for women who are constantly on the go and struggle to find a place to put their ID, keys, or phones. From our own personal experience, we know that women hate taking purses to dances, bars, or dance clubs. Leaving these items at home can pose a safety risk, but with JoeyBra women will never have to worry losing or damaging their valuables again.
Available sizes are:
Small: Accommodates most women who wear 32A, 32B, or 34A.
Medium: Accommodates most women who wear 32C or 34B.
Large: Accommodates most women who wear 32D, 34C, or 36B.
If you preorder now it is available for $19.95 according to their website.
I think this is something that may catch on with the younger generation unless if a celebrity starts using it and it becomes the next fashion statement.
Do you plan on wearing The JoeyBra when it is released this June?
Below is a video demonstrating the JoeyBra.