Improving Business Communication With Video Conferencing

Running a business means staying on top of details and improving efficiency to keep costs down. Good communication infrastructure can make a big difference for most businesses. With a solid IT system to back you up, you can easily improve the way your business works. Take a look at some of the ways that boosting IT power with video conferencing can be a game-changer for business.

Video conferencing solutions

Video conferencing has steadily gone up in popularity as ease of use improved and cost reduced. By bringing a ton of benefits to the table, video conferencing offers you and your team a lot of possibilities to work with. It’s a very effective communication tool. You get the feeling of a face-to-face meeting without the associated costs and risks. With video conferencing giants like Blue Jeans, online meetings for IT are simple and easy to pull off.

Fewer misunderstandings

Unlike emails, calls or chat, video offers the unique element of face of face communication. Chron says about 65 to 75 percent of all the things people say are rendered through nonverbal cues and means. That’s a whole lot of nonverbal content that gets tossed out the window when you email, call or chat with contacts. With video, though, it’s easy for people on your team to get a solid gauge on what coworkers think or feel. A single glance can help you figure out if you’re saying something your team mates want to hear or not. This way, misunderstandings happen less often.

Boost employee relations

Face to face communication helps foster closer relationships at work. You respond better to a coworker you know by face than to someone who’s only a name in your email or chat. You trust that person more than you do a faceless colleague. And everybody knows people work better when it’s with someone they trust. So if you think your team needs a dose of camaraderie, especially if you have several remote teams, then allow video conferencing technology to bridge the gap. You should see your employees working so much better than before.

Reach out to consumers

If it works for your team, then it will work for your customers too. If you want to improve consumer interest or build stronger consumer relationships, then video conferencing can provide you with an excellent means of reaching out to your audience. Consider doing face-to-face client calls, or consumer meetups, for a start.

Faster decisions

Video conferencing works faster than email or chat. Simply consider the time it takes for you to type, much less to come to a decision. If you’ve got a lot of people looped in and everybody needs to put in their two cents’ worth in the discussion, then you’re going to end up with an insanely long thread. With online meetings through video, though, everybody can weigh in on the issue, say their piece and still have everything over and done with within the hour. That’s because it’s faster to talk everything out than to discuss issues through emails. Responses are faster so many decisions are easy and quick to pull off.

Face to face contact

Tech Radar says one of the most essential parts of doing a business is ensuring face-to-face contact. That’s a bit tough to pull off for companies with remote teams, though. Video conferencing helps make that kind of communication possible. So if you have on site and off site teams, you now have better ways to manage your teams to ensure everyone on your team is in top form.

Save on business expenses

Video conferencing doesn’t just let you save time since decisions happen faster, it also helps you save on costs.

Since video conferencing allows you to eliminate travel from your day, your business can benefit a lot from reduced travel expenses. And unlike other systems, web-based video conferencing solutions don’t need complicated hardware to run. So you won’t have to worry about hardware upgrades that cost an arm and a leg. Remember those days when you had to call in an IT expert just to make a single video meeting happen? You probably spent more time on fixing glitches than getting those meetings off the ground.

With video conferencing, you don’t have to assign a dedicated IT team to handle those IT tasks anymore. From installation to everyday use, video conferencing systems are designed to work in the simplest and most efficient way, allowing your employees to handle those on their own.

Happier employees

The Harvard Business Review says telecommuting opportunities make employees happier and less likely to resign from their current posts. Made possible by video conferencing systems, these work-from-home solutions allow employees more control over their schedule, more time. And that means a more balanced lifestyle. A number of companies are now finding that happier employees add an edge to their business and the results are positive.

So if you want your business to thrive, to stay competitive, then consider the merits of building a stronger team, a better connection with your consumers and a cost-effective communication infrastructure with video conferencing.

Anne Lawson
Anne Lawson is a British writer who keeps her eye on business and trending issues that affect us all. She loves to delve into the real story and give us interesting tidbits we might otherwise miss.