Seamless payment experiences are critical to business success, especially in the fast-evolving world of digital commerce. For Waves Audio, a leader in audio plugins and signal processing technology, providing a frictionless payment experience to its global customer base is a top priority.
By partnering with BridgerPay, Waves Audio has transformed its payment operations, enhancing efficiency, increasing approval rates, and expanding its global reach. With its omnichannel payment orchestration platform, BridgerPay delivered measurable value to Waves Audio’s business.
The Challenge: Enhancing Payment Flexibility and Efficiency
As a subscription-based service provider, Waves Audio needed a payment solution that can support a diverse range of payment structures, including one-time purchases, annual subscriptions, and trial periods. Additionally, with a worldwide customer base, offering local payment options was essential.
However, managing multiple payment service providers (PSPs), handling failed transactions and automating manual payment processes posed significant challenges. Waves Audio required a streamlined and cost-effective solution that could optimize payment workflows and improve customer experience.
The BridgerPay Solution
BridgerPay’s omnichannel payment orchestration platform provides Waves Audio with a seamless, scalable, and efficient payment solution, empowering them with:
- Unified Payment Management: A single API integration enabled Waves Audio to access over 1,000 PSPs globally, simplifying the management of multiple payment methods and providers.
- Enhanced Checkout Experience: BridgerPay’s pixel-perfect APIs ensured a smooth and user-friendly checkout experience with Waves Audio’s customized components.
- Diverse Payment Support: The platform facilitated subscriptions with flexible structures that were processed through credit cards and alternative payment options like PayPal. This included 7-day trials, one-time payments, and annual plans.
- Bridger Retry™ Technology: The feature automatically rerouted failed transactions through alternative PSPs, increasing approval rates by 15%.
- Automated MOTO Payments: BridgerPay eliminated the manual workload associated with Mail Order/Telephone Order (MOTO) transactions, saving time and improving operational efficiency.
- Centralized Administration: A single admin interface allowed Waves Audio to seamlessly manage all online, in-app, and MOTO payments and provide full visibility into all transactions.
The Results: Tangible Business Impact
By integrating BridgerPay’s solutions, Waves Audio achieved remarkable improvements in payment processing, cost optimization, and customer experience:
- Higher Approval Rates: With Bridger Retry™, Waves Audio saw a 15% increase in transaction approvals, reducing lost revenue due to failed payments.
- Increased Global Reach: Multiple PSP integrations and local payment options allowed Waves Audio to expand its gross transaction value (GTV) by 4%, reinforcing its global market presence.
- Cost Optimization: Smart routing and optimized PSP usage reduced processing costs by 18%, providing significant financial savings.
- Frictionless Payments: With the introduction of one-click payments via Apple Pay and Google Pay, customers can now enjoy a seamless checkout experience.
- Efficient MOTO Processing: Waves Audio streamlined operations, reduced manual workload, and enhanced efficiency.
Driving Future Growth Together
Partnering with BridgerPay has not only optimized its payment processes but also set the stage for future growth. By simplifying complex payment operations and offering intelligent automation, BridgerPay has positioned itself as a critical component of Waves Audio’s expansion strategy.
“At BridgerPay, our mission is to create meaningful impact by delivering real value to our clients,” Ran Cohen, co-founder and CEO of BridgerPay said regarding this collaboration’s impact. “By integrating our payment orchestration platform, Waves Audio has optimized its payment processes, increased approval rates, and reduced operational costs—all while enhancing the customer experience.”
Cohen further states, “This collaboration highlights the remarkable expertise of the Waves team and their exceptional suite of products, showcasing the true value of BridgerPay in driving growth, simplifying complexities, and empowering businesses in the SaaS market to thrive.”
As Waves Audio continues to push the boundaries of innovation in the audio technology space, BridgerPay stands as a key enabler of its success. By simplifying payment complexities and delivering advanced automation, BridgerPay is helping businesses worldwide navigate the ever-changing digital economy with confidence and agility.
