Any business has one goal and that is to obtain and retain customers especially on a local level. What ways can a business utilize search engine optimization to help increase website conversion rates? There are five primary local SEO strategies businesses can use to create more customers.
Step 1: Keyword/Phrase Awareness
Search Engine Optimization is a very customized form of marketing to attract customers. SEO marketing allows businesses to rank websites on several platforms. Google is extremely popular because it is a huge search engine. But on a local level businesses can improve rank on other search engines such as Yahoo, Bing, Ask.com, Aol.com and many others. All of these can help local consumers find businesses online. This directly impacts conversion rates. For example, say businesses own a local pizza place and someone types in the search engine “pizza place near me.” With the right kind of SEO marketing, business will pop up and thus heighten conversion rates. It is very important for a businesses website to be aware of what a local consumer may type in a search engine to better optimize website and lead potential customer to website.
Step 2: Register in Google My Business/Bing My Business
To raise conversion rates, businesses must think from the point of view of the consumer. An average consumer may search in Google, “restaurants near me” and before all the websites comes the google business listings. To help conversion rates boost, make sure business is listed within this aspect of Google. Then, make sure that the information is up to date as well as fill in as much information as possible. The easier businesses make it for the consumer, the more likely the consumer will convert into a customer. A well done and informative “Google My Business” tab is imperative to raising conversion rates. As for “Bing My Business” it is the same deal. It’s the first thing consumers see when they type in a phrase or keyword and will help businesses get customers.
Step 3: Social Media and Reviews
In addition to keywords, phrases and registering a business with google and bing there are other factors that contribute to obtaining more conversions. Such as social media and reviews that lead to attracting new business. Utilizing social media on a local level will help increase conversion with business because using hashtags that are linked to business will
create more incoming traffic thus boosting conversion rates. Reviews are equally as important. Just as a website is ranked with keyword searches it is also ranked within Google and Bing “My Business.” Businesses are ranked by their reviews and if a business has low reviews then that business will be ranked the lowest of their competition. Ensure that business is performing well to receive good reviews and that alone it will directly affect the amount of conversions businesses make. Better reviews = higher rankings = more conversions.
Follow these three aspects of SEO to lead local business to more conversions.