Greece is not usually the first market named when ad tech companies map their international expansion. Perion is betting there is an opening there, and across Central and Eastern Europe more broadly, for a specific kind of offering: optimization built around the advertiser’s outcomes rather than the platform’s scorecard.
On July 9, 2026, the company announced a partnership with Acrossmedia241, a leading digital advertising and media technology company based in Greece, to bring Outmax, Perion’s AI agent, to agencies and brands across Greece and the wider CEE region.
Why This Partner for This Market
Regional expansion succeeds or fails on local credibility, and Acrossmedia241’s credentials in the Greek and regional market are the core of this deal. The company holds long-standing agency relationships across the region. It works with major Greek tourism boards, a notable client base in a country where tourism is a defining industry. Its buying scope extends internationally, which matters for a partnership designed to cover a multi-country region rather than a single national market.
Acrossmedia241’s broader business connects brands and agencies with digital, programmatic, CTV, DOOH, video, audio, native, and AI-powered media solutions. It has partnered with global technology platforms before, bringing outcome-driven media solutions to advertisers, agencies, and public-sector organizations.
There is also direct history between the two companies. Acrossmedia241 has existing experience with Perion’s DOOH offering, and the new agreement builds on that relationship rather than starting fresh. Perion expects the combination of familiarity and market access to lower customer acquisition costs and accelerate Outmax’s path to revenue growth.
The Regional Demand Signal
Tal Jacobson, Perion’s CEO, characterized the region as one where the buying conversation has already moved past reach. “Acrossmedia241’s reach across Greece and CEE, and its standing with the region’s tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access,” he said. “Expanding our distribution partner network, as we’ve done with GIMC in China and McSorely Media and Mediamark in Africa, is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice: extending Outmax through an existing partner relationship, at low incremental cost and with margin-accretive growth potential, reinforcing the strategic trajectory outlined in our 2028 growth plan.”
Irini Sacha, Founder & CEO of Acrossmedia241, echoed that reading of client demand. “Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients’ own outcomes, not only platform defaults,” she said.
What Arrives in the Region
The product entering the market is Outmax, an AI agent that sits across major digital channels, including YouTube, Meta, TikTok, and other leading DSPs. It layers optimization across each channel to unify performance toward advertisers’ own custom business outcomes. Perion’s broader positioning frames the industry moment this way: as advertisers increase investment across a widening range of digital channels, the operative question has shifted from where media runs to whose objectives it is optimized against.
For agencies and brands in Greece and CEE, the arrival is designed to be low friction. Outmax integrates into existing media buying workflows as an option built to optimize toward specifically defined outcomes.
A Public Debut in Athens
The launch venue underlines the regional focus. The two companies will publicly introduce the partnership at the Programmatic & Beyond Conference in Athens on July 9, with Perion joining Acrossmedia241 as a Grand Sponsor.
Greece and CEE now join China, served through Perion’s GIMC partnership, and Africa, served through McSorely Media and Mediamark, on the list of regions where Perion has chosen local partnership over direct market entry. The map keeps growing, one established relationship at a time.
