Marketing

How Subway Lost Out to Starbucks by Not Offering Free Wi-Fi

Starbucks offered free Wi-Fi since 2010, while Subway was slow to adopt, impacting both performance and reputation of the two chains.

Scientific Marketing Powerhouse KDM Communications Claims Top Honour

In a significant industry recognition, kdm communications claims the South East Star Award of Excellence for Scientific Marketing Agency 2023.

5 Benefits Of Email Automation

Email automation is just one of the many advantages that email marketing offers. When a subscriber joins your list or completes a particular action,...

How and Why to Do Content Gap Analysis

Conducting a content gap analysis is an essential activity in any marketing project. The analysis allows the company to study and identify topics and...

The Growing Sunglasses Market 2021

According to the Research and Markets paper "Global Sunglasses Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021-2026)," the current outlook for the sunglasses...

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Marketing