Maintaining Marketing Consistency Across the Miles

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There is perhaps no more fundamental element of a good marketing campaign than consistency. That consistency takes several forms. There is consistency in logos, colors, fonts, slogans, and even endorsements.

But consistent marketing goes much further than that, especially when multiple locations and market areas come into the picture. It’s relatively simple to keep things the same within a single, controlled market, but once a company franchises or expands into other areas, it can be very easy to lose track of the message and struggle to keep a campaign on track.

Marketing Consistency

This collection of issues brings us to the need to have a centralized marketing portal, like MarcomCentral’s Enterprise solution, that manages and preserves the integrity of a company’s brand across the entire organization. Centralized marketing portals are proactive and necessary solutions that all enterprises should employ to accomplish their strategic business goals.

These marketing asset management solutions benefit businesses in 3 key ways:

Enforce Brand Standards

Regardless of location, businesses can safeguard their brand marketing efforts with marketing asset management solutions. Share permission-based access to the online portal with relevant staff allowing them to utilize branded media assets, pre-approved imagery and content guidelines.

Reduce One-Off Requests

While growing and expanding your business is a very exciting time for everyone involved, this expansion brings more people onboard who aren’t completely familiar with your brand standards and protocol. As a result, marketing portals take the guesswork out of this ‘ramp up’ phase and lessen the amount of time-consuming tasks directed towards your creative teams.

Empower Your Workforce

Regardless of location, employees need to have access to a centralized hub of approved, branded content to ensure they do their job effectively and successfully. With a marketing portal, you’re arming your workforce with all the tools needed to take your business to the next level. From sales reps and agents to franchisees and distributors, everyone has dynamic access to approved marketing materials on the fly.

As businesses continue to demand more from their marketing teams than ever before, it’s more crucial than ever to provide all employees with consistent resources that they can adapt to their particular needs while remaining compliant with company-wide expectations and guidelines.

Anne Lawson is a British writer who keeps her eye on business and trending issues that affect us all. She loves to delve into the real story and give us interesting tidbits we might otherwise miss.