How Does PPC Work? Your Guide to Pay Per Click Advertising

Are you trying to think of ways to make money on the internet?

Nowadays, digital marketing is a big part of the economy. This is because more people are relying on their devices and the internet to get their dose of information on a regular basis. With everyone spending increasing amounts of time looking at their screens more than anything, it’s a sensible choice to use that as a medium to market products.

One such example is PPC ads. These ads are perfect for making an income as a tutor, lawyer, or anyone who can offer online services. So how does PPC work and how can you make it work for you?

Below, we’ve prepared a guide that tells you what PPC is. We’ll also be telling you how it works along with the benefits you’ll get from using PPC. Read on and learn about PPC now!

1. What is PPC?

PPC (short for pay per click) is a form of digital marketing. As the name suggests, you get revenue each time someone clicks on something that you’ve set up. The amount of cash you get for each click depends on the budget you have set beforehand.

So, how does pay per click work? How can you be sure that this model of marketing is an effective marketing strategy?

Well, have you ever heard of pay per view? PPC works like that, giving you revenue every time someone performs a designated action to your medium, ticket purchases for pay per view and clicks for PPC.

How you receive your revenue depends on what kind of PPC you’ve opted for. We’ll talk more about them below.

2. Types of PPC

The first step you should make when you’re planning to run a PPC campaign is thinking of what network you’ll choose to run your ads through. Choosing which will display your ads have different effects on how people receive them. They also have an impact on how often people will see them.

Google PPC

Running a campaign using Google’s PPC services is what most marketers opt for. This way, they only worry about their payment once. This is because of how Google’s PPC works.

The way Google handles PPC is simple, you pay them and they show your ads. How much you have to pay them is up to you, as they use a credit-based system for their services. After you pay them, they determine how long they’ll show your ads based on the amount you’ve paid upfront.

With no additional services and charges once your balance wears off, Google’s PPC service is a cost-effective one. They also have different kinds of Google Ads you can choose from.

Search ads are one of the most common types of Google Ads you see today. This is because the chances of noticing these search ads are greater than any of the other types of Google Ads. Search ads find themselves appearing on the search engine results page.

People turn to search engines whenever they need to look something up. So, ads found here have no trouble getting noticed and even clicked on.

Another kind of PPC Google provides is pre-roll ads. These are the ads that appear before a video on YouTube plays. These can also appear in the middle and at the end of the video.

What’s great about Google Ads is that they have a look at the user’s data. Extracting their location and such to provide the best ads to show them.

Social Media PPC

This kind of PPC works like Google Ads, but for social media platforms. Since Google doesn’t have ownership over big media platforms like Facebook and Instagram, opting for this kind of PPC may be advantageous for you.

Why choose social media PPC over Google’s? Because the majority of users go online to check on their social media profiles. This gives you access to another demographic if you find that competition over Google demographics is too much for you.

To opt for these ads, you should first install a program called Facebook Pixel. This will be useful for you for PPC purposes. Pixel collects data from the user’s browsing history while they’re on Facebook.

Once the user exits the browser, Pixel uses the data it’s collected and uses them as Retargeting ads. This means that they’ll show up in the user’s feed the next time they go online.

A faster way to set up your PPC ad is by using Facebook’s boosting option. Choosing to boost a post transforms it into a basic business advertisement. Facebook then displays this ad to users it deems appropriate as your audience.

3. Factors that Affect Pay Per Click Advertising

PPC isn’t something you can pay for and leave alone. You have to work hard on it for it to be an effective marketing strategy. For instance, keywords won’t place themselves on your PPC ad.

As with everything else on the internet, keywords are what increases the chances of your ad getting seen. Choose keywords that are relevant to your ad group to help Google choose your audience. Doing this will allow people interested in your ad to see it, increasing the chances of it getting clicks.

That said, you may want to consider going after a niche as your target audience. While they may not have a bigger audience, they also often don’t have much competition. This means you have a greater chance of paying off your PPC investments.

Another factor that affects your PPC is the campaign itself. Having a campaign with a catchy slogan tempts more people to click on it. So, do your due diligence and come up with an ad worthy of clicks

4. Downsides of PPC

PPC is not a perfect marketing strategy. There are many issues you may face when you’re using PPC as a source of income. For instance, there is no guarantee that people will click on your ads.

Even if you’ve perfected your ad marketing, most people consider them as nuisances most of the time. If you do find yourself gathering clicks, there is always the fear that they’re fake clicks.

Check out this post by Pay Per Click Authority to know more about the risks of PPC.

Learn the Answers to “What Is PPC?” and “How Does PPC Work?” Now

How does PPC work? Read our guide on how it works and how you can use it for your marketing campaign. Then get started on your campaign today!

Checking if your PPC is doing well shouldn’t be the only thing you’re concerning yourself with. Becoming successful means looking at the bigger picture.

But don’t stop here! Feel free to check out our other tips and tricks!

Learn which website factors successful businesses pay attention to here and follow their example now!

Melissa Thompson
Melissa Thompson writes about a wide range of topics, revealing interesting things we didn't know before. She is a freelance USA Today producer, and a Technorati contributor.