One amazing thing about Black Friday is that every business competes to get more customers through its doors. Thus, shoppers should not make their final decisions at the first store they visit. It is advisable to check other nearby stores with similar products. Besides, shoppers can use various price comparison apps or websites to ensure that they get the right product at an affordable price. A recent Black Friday case study revealed the following shopping mistakes that most people make during Black Fridays.
1. Not using the right price comparison app or website
Buyers can shlep from one mall to another or store to store. Or, they could check their smartphones for a minute and identify a great store with the products they need. Price comparison sites and apps offer the easiest way to analyze prices from different stores. Therefore, it is recommended to download and use a good price comparison app before making a purchase.
Remember, not all low-priced products are worth buying. Shoppers looking for great items online should be ready to pay slightly higher.
2. Not creating a shopping list
With countless ‘loo-at-me’ displays, deals, and bright adverts, it is easy to get distracted when shopping on a Black Friday. To keep these distractions at bay, it is wise to create a comprehensive list of all the items to be purchased and go straight to those items at the store. After picking all the items in the list, buyers can now start exploring other items on offer.
3. Going over the shopping budget
When drafting a shopping list, it is wise to include the maximum price for every item. Don’t forget to tally the budget and stick to it when shopping. Remember, Cyber Monday comes a few days after Black Friday, and there is no reason to shell out more cash than necessary. Going over budget is a regular thing for most buyers, and it is a sign of out of control shopping.
4. Purchasing an item based only on price
Sometimes, high-quality items are associated with higher prices compared to low-quality items. However, that doesn’t mean all low-priced products are of low quality. For instance, a brand name item with a significant price reduction may be a better deal than a product which is cheap every day. Experts assert that price, quality of a product, and other similar factors must be considered before making a buying decision.
5. Not knowing the real price of a product
Some items like smart TVs might be marked down to half their price. But buyers should consider how expensive it is likely to be to use the product. For instance, most smart TVs use apps associated with monthly subscriptions. Sometimes, the user may need a high-speed internet connection which might be pricey. Considering all these additional costs, the item might not be as cheap as the seller says.
By avoiding the Black Friday shopping mistakes discussed in this article, shoppers can make smarter purchases, score great deals for everyone in the gift lists, and waste less time and money.