The advent of the internet has impacted many aspects of our lives and has transformed how businesses are run worldwide. The billion-dollar digital marketing industry is still slowly preempting the dominant role that traditional methods have played in advertising campaigns.
While traditional promotions are still alive and well, those who have stuck with them for one reason or another are seeing declining results because it’s far easier to track results, lower costs, and reach more targeted consumers through online channels.
There is no doubt that the technological age has radically transformed advertising practices. Although it used to be standard practice to just market on TV, radio, and in print, now promotions are being done much more efficiently and cost effectively online.
Let’s take a closer look at three key things you should do to start accelerating the sales:
Key #1: Work with Skilled Practitioners
Digital marketing isn’t exactly intuitive, and working with online digital marketing services is probably the best route to go. Professionals familiar with the multifarious aspects of internet selling can help any business realize more of its potential online. Professionals understand what tools to use and the best channels to build a brand and develop a strong online presence.
Key #2: Create A High-Converting Website
Although it’s theoretically possible to create a digital campaign without a website, it’s a little like using a car to travel long distances when a jet plane is available. In other words, the benefits of having a good website far outweigh the time and cost of creating and maintaining one.
If your business doesn’t have a website, then it’s advisable to create one. If it does have a website, then you should have a professional look it over to see if it will convert well if a campaign drives a lot of traffic to it. While designers often focus on the look-and-feel of a website, that is, its aesthetic qualities, a marketer will review it for its functionality – does it do what it’s supposed to do in the best possible way. Often a few tweaks here and there can transform any decent website into a cash flow machine.
Key #3: Build Out Digital Channels
A website is like a beautiful tropical island with a 5-star hotel. It might be a beautiful place to visit, but it’s also lost in a sea filled with other islands. In order to get more tourists, it’s necessary to build bridges so that more people can get to it. On the web, digital channels are the bridges that serve to bring people to your website. The most effective bridges are pay-per-click (PPC), search engine optimization (SEO), and social media marketing.
The biggest advantage of PPC is that it’s like turning on a faucet. After you set up a PPC campaign and turn on the tap, the traffic starts flowing to your website. However, it’s science, not magic. This is because you are tapping into a massive audience on a major site and directing it toward your website. You select your audience by researching the keywords they will be using to find things and you capture your audience’s interest and attention by making an attracting promise in your text ad. Google offers Google Adwords, Yahoo! offers Yahoo Search Marketing, and Bing offers BingadCenter. The benefits of PPC include tapping into a massive audience on a major search engine that’s already interested in what you’re selling, targeting all the most relevant keywords that your audience will be using in their search query, and only paying when people click on your advertisement.
Search Engine Optimization (SEO)
If PPC works so well, why bother with optimizing your website so that it’s search engine friendly? It’s because SEO is good for long term traffic and the traffic won’t come to an end when you stop paying for advertising. Although this way of getting traffic is often praised by marketers because it’s free, there is a time cost to it. You have to put in the time to do things like write articles and guest blogs, create a YouTube channel, add blog comments on A-listed blogs, and post helpful answers on reputable niche forums. Using SEO, surfers can find your website through organic search.
Social Media Marketing (SMM)
By creating a profile and setting up pages on social media websites, as well as by putting share buttons next to articles on your blog or website, you can invite people to visit your website from places like Facebook, Google +, LinkedIn, Twitter, Reddit, Pinterest, and Instagram.
In summary, some key ways to develop a robust digital campaign is to work with people who understand how to create a high-converting website, and interact with the digital world via PPC, SEO, and SEM.