Blogging about travel and entertainment has been done well for some time, but blogging about legal topics has only recently begun to make an impact. According to the Am Law 200 Blog Benchmark Report of 2015, their attorneys have published 45 percent more blogs in the last two years. Some more successful than others. Here are a few things that every business owner can learn from them…
Mobile Visits Account for 25% of Internet Traffic
While law-related blogs are on the rise and overall doing pretty good, only about a quarter of them are using responsive design. That’s not good. If you’re going to create a blog for your business you really need to make sure that people can easily access and browse your blog from mobile devices.
Google recently announced that mobile search has finally surpassed desktop search queries.
A year ago, only 14% of Internet traffic came from smartphones and tablets. Now, more than 25% of traffic comes from these mobile devices. So it’s important to integrate a responsive design on your site that is easily viewed on mobile devices. When over 60 percent of people say they have a better opinion of brands that offer a mobile view of their site, it’s just something you can’t ignore.
Search Queries Turn into Decision Making Choices
Mobile search is changing the way consumers make buying decisions. In fact, as much as 60 percent of consumers will make a buying decision using only their mobile device. All they have to do is pull out their phone, no matter where they are, to find what they need. How much something is and where they can find it are just a few of the popular queries regularly made. If your blog answers those questions for them, they may turn to your business for the services they’re after. But if your blog isn’t mobile-friendly it probably doesn’t show up in Google’s search results on mobile devices.
Frequent Posters Get 5 Times the Traffic
HubSpot customers participated in a benchmark study. It showed that bloggers who posted 15 times or more in any given month received far more traffic than those who posted less often. Up to five times more traffic can be received for bloggers who post frequently. So get yourself an editorial calendar, plan out what you’re going to write and stick to it.
Visitors are More Focused Than You Think
Users searching for advice on auto accidents wouldn’t want to read through tips for handling a workplace accident. Narrowing down your blog’s focus, rather than writing about every aspect that could relate to your busienss, will help you keep visitors coming. When searching, people typically have a specific question in mind. They want to be taken directly to the answer, rather than weeding through similar posts that aren’t quite what they need to know
80% of Internet users own a smartphone. This means they are getting their information quickly online, and searching for blogs with the answers they need directly from their devices. Without considering these blogging specifics, your posts probably won’t be seen by many. By focusing on a specific topic or niche, posting frequently and making your blog mobile-friendly, your blog will have a much better chance at being successful and an asset to your business.
