Attorneys’ Legal Marketing Strategies To Win Clients

Part-1 of Occasional Legal Articles Devoted To Marketing And Advertisement For Attorneys

Attorneys competing for clients in a crowded legal market can sometimes face “tough” challenges particularly if the economy is a bit weak. When attorneys are faced dealing with a slow economic recovery or just going through a “dry spell” without having a steady flow of clients it is time to re-energize and organize effective marketing/advertising strategies especially when your budget is tight as a drum. But don’t fret … Attorneys at Law.

There are innovative, clever, old-fashioned ways to compete to keep your skin in the game in the legal arena to bring in paying clients.

And here’s the good news.

When clouds appear dark, law firms or solo attorneys don’t always need to spend large amount of money to attract potential clients – although many attorneys have deep pockets to advertise their services to a mass public through use of TV and Radio Advertisement. In today’s technology world we have powerful social media networks like Facebook, Linkedin and Twitter including online video advertisement and Podcasts’ networks to
advertise our businesses and services.

What still dominates in the marketing/advertising world is the oldest form of communication since Biblical days: well-crafted written articles that convey a compelling message.

Sounds familiar … doesn’t it?

Legal Marketing Strategies.
Legal Marketing Strategies.

In the marketing/advertising industry, legal content marketing; if written clear, concise and compelling with added value can attract readership and turn readers into clients. That’s what being in business is about: having people to pay for your services.

I know what’s flowing through your mind; you don’t know how to write your own advertisement or write a sharp marketing article to attract Google’s search engine. If that’s the case, hire a content writer to do the job.

Of course there is no one-size-fits-all solution to learn legal marketing writing. Part of the game plan is to realize your strengths and weaknesses to create an effective communication system that plays to your strength.

Legal articles written by attorneys or written by a hired content specialist to advertise or market the attorney’s services is a beneficial technique capable of reaching numerous potential clients. A well-written legal article that informs and educates readers about the law (related to their needs) will serve the attorney’s objective goal. Such content elaborates the attorney’s background and expertise in a detailed manner. It serves to influence a potential client or clients to hire the attorney to represent the client’s interest in a court of law.

Some Sample Ideas

The first sample below relates to personal injury (legal marketing/advertising writing) that lawyers can use to modify the format to their discretion and publish the content on a website or blog. The personal injury content can be used in a Craiglist Ad, Internet Ads like Google, Yahoo, Bing, and Aol, including Radio and TV Ads. It can also be used in blogs and newspaper stories.

Definition for Personal injury law

According to Findlaw, “Personal injury” cases are legal disputes that arise when one person suffers harm from an accident or injury, and someone else might be legally responsible for that harm. A personal injury case can become formalized through civil court proceedings that seek to find others legally at fault through a court judgment or, as is much more common, such disputes may be resolved through informal settlement before any lawsuit is filed.

Personal Injury Written Sample

Some people consider a fender bender crash as non-serious, especially if there’s no visible injuries or immediate pain. What people are not aware of is the fact even a minor crash can cause internal injuries which can alter your quality of life. For example, you have bills to pay, lost wages during your recovery period including auto repair, and possibly permanent injuries. Don’t allow injuries to affect your financial future if you experience any kind of auto collision or accident caused by someone’s negligence.

We Work For You

People don’t realize they shouldn’t handle their own personal injury case because vehicle accidents require thorough investigations, medical and technology resources. Here at Attorney James Campbell law firm, we hire accident reconstruction experts, black box experts, skid mark analysts, and medical professionals to prove the cause of an accident.

We go above and beyond to prove the extent of your injuries. To assess financial impact of a client’s accident; here at Campbell’s law firm, we take into account lost wages and medical expenses. Keep in mind when a claim for compensation is filed on a client’s behalf we don’t allow our client to sign any documents or make statements to a Claim Adjuster, Attorney, or investigator employed by an insurance company in litigation with our client without first considering potential adverse results upon the liability evidence, future settlement or trial. Insurance companies often use Claim Adjusters to sweet-talk people into accepting a much smaller amount of settlement prior to medical experts making a final conclusion about the extent and severity of your injuries.

Why Should You Hire Us?

Lawyers working at Attorney James Campbell Law Firm are highly experienced personal injury litigators. We bring first-class professionalism to the table such as: knowledge of legal procedures related to personal injury law, competent staff support, negotiating expertise to insure a client receives fair settlement and more. We work on a contingency basis and therefore you don’t owe us any money unless we win a monetary settlement or jury award.

Attorney James Campbell and his top-notch litigators with combined experience of nearly 100 years in the legal arena will fight to protect your “Rights” and make sure you get every dime owed to you.

Call us today at 713 xxx.xxxx. … Free Consultation

Next Installment: Vehicle Collision: Who’s Really At Fault?

Marketing Tips To Attract Clients Through Personal Contacts

A rule of thumb for attorneys to attract new clients is that they must learn marketing even if marketing never was part of their curriculum in college. The key purpose here is to
show lawyers how to write or have marketing material written and also focus on innovative and results-oriented strategies that won’t bankrupt their budget or expend too much
of a lawyer’s valuable time. Lawyers should also know that even if they spend lots of money on marketing/advertising that money sometimes is no magical solution to attract high-dollar clients. Successful marketing simply boils down to building relationships with people and through this method you can build a specialized area of legal practice.

Marketing is a skill that a lawyer or business owner must either learn or outsource, to build name recognition in the legal field. Perhaps you may already know that you are interactively marketing your business when you provide exceptional service for clients, add written content to your website or blog or write your own marketing/advertisement. Also when you speak at a rotary club or a special event, or take time to attend trade or professional association meetings.

And, oh yes, a lawyer is utilizing his marketing skills when he or she appears on TV, radio, is quoted in newspapers or engages with social media.

Serving on a Trustee Board is another way to attract clients when they discover you are a lawyer.


Operating a law practice can be challenging, particularly if your practice is small-to-medium size and you don’t have a slew of attorneys and paralegals working for you. Overall your
main goal to develop a thriving law practice falls squarely on you to be good at what you do and how you do it. Why? Because there is no amount of advertising or marketing can
substitute for poor performance. However, having a well-developed strategy you must knuckle down and draw in new clients and remain financially solvent to take your practice sky high.

Now … get ready … set, go for it!

American Bar Association recommends some tactics for lawyers to learn marketing their law practice to attract clients through social media.

Clarence Walker
As an analyst and researcher for the PI industry and a business consultant, Clarence Walker is a veteran writer, crime reporter and investigative journalist. He began his writing career with New York-based True Crime Magazines in Houston Texas in 1983, publishing more than 300 feature stories. He wrote for the Houston Chronicle (This Week Neighborhood News and Op-Eds) including freelancing for Houston Forward Times.Working as a paralegal for a reputable law firm, he wrote for National Law Journal, a publication devoted to legal issues and major court decisions. As a journalist writing for internet publishers, Walker's work can be found at American, Gangster Inc., Drug War Chronicle, Drug War101 and Alternet.His latest expansion is to News Break.Six of Walker's crime articles were re-published into a paperback series published by Pinnacle Books. One book titled: Crimes Of The Rich And Famous, edited by Rose Mandelsburg, garnered considerable favorable ratings. Gale Publisher also re-published a story into its paperback series that he wrote about the Mob: Is the Mafia Still a Force in America?Meanwhile this dedicated journalist wrote criminal justice issues and crime pieces for John Walsh's America's Most Wanted Crime Magazine, a companion to Walsh blockbuster AMW show. If not working PI cases and providing business intelligence to business owners, Walker operates a writing service for clients, then serves as a crime historian guest for the Houston-based Channel 11TV show called the "Cold Case Murder Series" hosted by reporter Jeff McShan.At NewsBlaze, Clarence Walker expands his writing abilities to include politics, human interest and world events.Clarence Walker can be reached at: [email protected]