In the battle for smartphones, China is not leaving behind trails of defeat, but instead urges on to develop its own brand. ZTE, a mobile handset manufacturer based in Shenzhen, China, today announced the debut of ZTE GEEK, the first ZTE smartphone powered by Intel’s new 32nm Atom processor platform Z2580. The smartphone debuted at the Intel Developer Forum (IDF) Spring 2013 at the China National Convention Center in Beijing.
The ZTE GEEK has a 5-inch HD screen with resolution of up to 1280×720. It runs on the Android Jelly Bean OS and has 8GB eMMC+1GBRAM. It also has an 8-megapixel rear camera, 1-megapixel front camera, an LED supplement light, and a 2300mAh large-capacity battery.
Conversely, the phone is powered by the Intel’s new 32nm Atom processor platform Z2580. Tests show that compared to Intel’s previous processor, the Clover Trail+ processor is twice as fast for computing and three times as fast for graphics. It also reduces power consumption.
“Our recent collaboration with Intel on the ZTE GEEK builds off of the success of the Grand Series and further enhances our competitiveness in the high-end smartphone market,” says He Shiyou, ZTE EVP and Head of the Mobile Devices Division. “This partnership also will improve customer experiences by providing them with more choices in the market.”
Important User Experience
ZTE has emphasized the importance of user experience and the key component to this emphasis is its partnership with Intel. When Intel first entered the mobile microchip field in 2012, ZTE released its first Intel-based smartphone, the Grand X IN. This has allowed ZTE to become the first company to launch a flagship smartphone powered by an Intel processor in the European market. The Grand X IN later became the best-selling smartphone in Austria.
Over the past two years, ZTE has stepped up efforts in the smart device arena. The new Intel phone is a significant component of the company’s 2011 strategy to shift toward high-end products.
This year also marks the seventh consecutive for the IDF in Beijing. It is Intel’s premier event and also is a major event for the communications industry. ZTE also is showcasing its V98 tablet and Grand X IN smartphone at the IDF. Both devices use Intel chips.
ZTE has focused on the smartphone market in recent years and the ZTE Grand series. It has partnered with over 230 major carriers and distributors in more than 160 countries and regions around the world, and has strategic partnerships with 47 of the global top 50 carriers. In 2011, ZTE applied for more international patents than any other company in the world.
ZTE Mobile Devices, A ZTE Division
ZTE Mobile devices is a division of ZTE, the global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China and with a combined 2011 turnover of over $13.7 billion and over 30,000 employees.