Published: July 13, 2009
Nike Introduces New Nike+ SportBand and Enhanced Digital Running Destination
BEAVERTON, Ore. - (BUSINESS WIRE) - Today NIKE, Inc. (NYSE: NKE) introduced the new Nike+ SportBand, giving
runners real-time performance feedback on their distance, pace, time and
calories burned with just a glance at their wrist. Nike also redefined
the online running experience by merging the successful site
nikeplus.com and its close to 2 million members together with www.nikerunning.com.
Nike+ SportBand
The Nike+ SportBand features a new screen with a white background to
enhance visibility and a welded seal to improve water resistance. It
will be available in grey with an interior pink band, anthracite (dark
grey) with a yellow interior band, and black with a red interior band.
Runners who enjoy listening to music may continue to hear their run
details through the Apple iPod nano, iTouch or iPhone systems. The Nike+
SportBand will be available in the U.S. on July 15, with a suggested
retail price of $59 USD.
"We're giving runners a seamless, comprehensive, one-stop online
destination for all their needs," said Leslie Lane Global Vice President
and General Manager for Nike Running. "From finding the right gear, the
latest event details, tracking progress and connecting to friends
through Nike+, we're helping runners hit a new stride."
NikePlus.com
Nike has merged the popular nikeplus.com website and its close to 2
million members with www.nikerunning.com
to give users a one-stop running destination online. In addition,
nikeplus.com has added many new features and social media opportunities
including:
Personalization - The new navigational system includes a
customizable homepage for members providing at-a-glance views of your
training, progress in goals and challenges, and your Nike+ Mini. Now
runners can personalize every run to illustrate their mood, weather,
terrain, route and more.
Find Your Friends - Runners will now be able to search for
like-minded and similarly-skilled runners, accept new friend requests
and initiate challenges in conjunction with their favorite social media
platforms. And because no good run should go unpublished, runners can
broadcast their own successes beyond Nike+, with automatic updates to
Facebook status, Twitter feeds and much more.
Upgraded Challenges – Once runners tap into their own personal
running network, Nike+ will now recommend challenges from the gallery to
help inspire a little healthy competition with other runners who have
similar running styles or profiles.
New Shoe Finder - This feature asks runners to answer a few
simple questions in order to receive a customized shoe recommendation
based on the latest shoe technology.
Improved Goals and Challenges - In addition to helpful news,
training tips, and event details, the newly redesigned site also
features new professional coaching programs from some of Nike's top
running coaches and athletes. Runners can choose from a pre-set coaching
program, or personalize their own routine and goals with more
flexibility.
Lastly, Nike is launching a Nike+ iPhone mobile site to give users
access to Nike+ data anywhere.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned Nike subsidiaries include Cole Haan,
which designs, markets and distributes luxury shoes, handbags,
accessories and coats; Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a
leading United Kingdom-based global football (soccer) brand. For more
information, visit www.nikebiz.com.
For more information, including multi-media materials, please visit: www.nikemedia.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6005231&lang=en
NIKE, Inc.
New York Media Relations
212-367-4447
See Also:
Nike Unveils New Inter Milan Uniform for the 2009/2010 Season
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