Reuters, C-Span and Zogby Join Forces to Poll 2008 Presidential Election

Will Include Daily Tracking Polls Covering Key Primary and Caucus States, Starting with Iowa and New Hampshire on Dec. 30th

Polling to Continue Through General Election

Reuters, C-SPAN and Zogby International have joined forces to poll Americans on the 2008 presidential election, starting with polls in the key U.S. presidential primary and caucus states. The effort will kick off on Dec. 30 with daily tracking polls from Iowa ahead of that state’s caucuses scheduled for Jan. 3. Daily tracking polls from New Hampshire will begin on Jan. 4 ahead of that state’s Jan. 8 primary. The polling will continue through the general election in November.

All polls will be released at 7 a.m. EST across the major platforms of Reuters and C-SPAN. Full poll questionnaires and methodologies will be available on

“We are excited to work with C-SPAN and Zogby to poll the electorate in what is shaping up to be one of the most closely watched elections in decades,” said Reuters Media Editor Dean Wright. “At Reuters, we cover the events that change the world, move markets and shape the lives of our audience–and through this joint effort, we will provide unique insight into the election along with an exceptional depth of coverage.”

“C-SPAN has been listening to the opinions of the American public for nearly 30 years; Our Reuters/C-SPAN/Zogby polling efforts will give us the pulse of the public during this wide open election cycle,” said Susan Swain, President, C-SPAN networks.

“This is our 12th election cycle and fourth presidential race with Reuters, the largest news organization in the world,” said John Zogby, President and CEO of Zogby International. “This is our first election with C-SPAN, the major source of television news for policy analysts and political opinion leaders. We are excited to team up with both Reuters and C-SPAN to poll during this fascinating and competitive election.”

Since 1996, Reuters has worked with Zogby International to poll Americans on a range of questions related to politics, business, finance and the economy. In July, Reuters launched the Reuters/Zogby Index, a monthly survey that measures the mood of the country. Reuters Zogby Index results, as well as other polling results, are on at

About Reuters

Reuters (, the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Through and other digital properties, Reuters now also supplies its trusted content direct to individuals. Reuters drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 17,500 staff in 94 countries, including 2,400 editorial staff in 196 bureaux serving 131 countries. In 2006, Reuters revenues were $5.2 billion.

About C-SPAN

C-SPAN, the political network of record, was created in 1979 by America’s cable companies as a public service. C-SPAN is currently available in 91.7 million households, C-SPAN2 in 84.5 million households, and C-SPAN3 in 15 million households nationwide. For more information, visit:

About Zogby International

Zogby International is a public opinion, research, and business solutions firm with experience working in more than 70 countries around the globe. Founded and led by John Zogby since 1984, Zogby International ranks as one of the industry’s leaders thanks to its reputation for superior accuracy and reliability. Zogby specializes in telephone, Internet, and face-to-face survey research and analysis for political, corporate, non-profit, and governmental clients. The firm is headquartered in Utica, New York, with offices in Washington D.C., Miami, and Dubai, United Arab Emirates.

Members of the press and bloggers covering the election can receive email alerts when the polls are released by emailing [email protected]. You must include your name, affiliation, email address and phone number to receive these alerts.

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