Dairy Queen Launches its Blizzardmobile
The all-time fave Dairy Queen Blizzard will celebrate its 25th birthday by launching its custom-designed Blizzardmobile that will tour around 25 cities across the United States and Canada.
The Dairy Queen’s Blizzardmobile is set to distribute more than 75,000 free new Mini Blizzards, about half the size of a small 12 oz around the country.
The tour is packed with wonderful surprises as well. The Blizzardmobile is ready to surprise everyone with activities, games, music, a chance to win prizes and giveaways of the free Minis.
Blizzardmobile Available Online
Blizzardmobile goes global and it can be tracked online at Facebook.com/DairyQueen through photos, videos and blog posts. Schedule of tours are also available on Facebook. Visitors online will also find a series of webisodes starring Blizzard’s first family the Blizzmanns.
In addition, Dairy Queen is hosting several other activities online including photo and video contests. The celebrations and contests will be promoted on Facebook.com/DairyQueen, Twitter.com/DairyQueen and blog.DairyQueen.com.
Meet the The Blizzardmobile
The Blizzardmobile will surely bring delight to everyone for its unique shape and appearance. The body of the Blizzardmobile is shaped like the 25th birthday cup topped with an Oreo Blizzard, including the big red spoon. Red spoons also decorate the top of the truck’s cab and two spoons serve as windshield wipers. Red lips, a trademark of Dairy Queen’s television ads, adorn the front, side and rear of the truck. The side panels will open into the truck’s interior where more than 2,000 Blizzard samples will be served in the city.
Custom designed for fun with activities that will connect Blizzard fans with their favorite treat, the Blizzardmobile will stop at several select locations in each of the 25 cities during the tour. Some stops will offer surprises to everyone that includes an emcee, music, photo opportunities, a “snow storm,” free Mini Blizzards and a chance to experience the Blizzard Blaster – a giant, upside down, inflatable Blizzard cup filled with chilled, swirling scented air.
About IDQ
International Dairy Queen (IDQ) is popular for its delicious ice creams and icy treats. DQ develops licenses and services a system of more than 5,700 Dairy Queen stores in the United States, Canada and other foreign countries. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. DQ is headquartered in Minneapolis, Minn. For more information, visit DairyQueen.com.
