Primers in “How to Books” many times fall short in presenting ideas on how to capitalize in the use of the Internet. Inside secrets never seem to fall into the hands of many because those who know want to keep these proprietary work products as their own. Jeff Cobb is not one of those people. “Leading the Learning Revolution” discloses so much information that when you follow his sites, it takes a lot of time to understand what he has disclosed.
This book follows a modern format of telling the reader what he needs to know by directing to specific information contained at the author’s website. Partial quotations in the book to make a point are complete on line. Cobb has done his homework by interviewing many outstanding experts in the field of education and getting them to share meaningful tips.
We hear so many times that our educational system is failing the needs of students and there is a need to concentrate on the basics. Adult learners are in a different category. These are shopkeepers, entrepreneurs, and just plain folks who are trying to get ahead with their lives by learning how to do their jobs better. Education in this framework according to Cobb can be meaningful, deliver what is needed, and be the basis of a new career in “capitalizing on the exploding lifelong education market.”
Examples show that some who have led the way have built 100 million dollar businesses. This should get your attention! Even the most sophisticated internet users will find so many new sites that they will spend a lot of time browsing each to learn new methods of how to connect with a market. Jeff Cobb writes in a folksy style and conveys his message in plain terms, but do not let this mislead you. The content is cutting edge and combined with his website updated continually.
Jeff Cobb has written several other books, is an experienced educator, and is a successful founder of Tagoras, a research and consulting firm focused on continuing education. He has nearly two decades of experience in the world of learning technology and innovation. His previous books include “10 Ways to be a Better Learner” and “Shift Ed.”
One feature of this book is thinking outside the box. All of this information regarding to how to reach a potential customer that sells them on the idea of learning, and then closing the sale by teaching is useful in establishing a new learning business on line. Cobb’s informative material and techniques can sell widgets or any other product you might think of, with a modicum of expense when you use his ideas of testing what works.
This is a five star book, which can be your new job! You can operate from the comfort of your home using computers, video, and a dedicated effort to find success. “Leading The Learning Revolution,” is highly recommended.
ISBN: 978-0-8144-3225-9, Hardcover, Pages 240, Publication Date: January 24, 2013 Training/Education, Published by AMACOM Books