How to be a Social Entrepreneur, Make Money and Change the World: Research and Markets

Robert Ashton, a small business troubleshooter and small business speaker, is the bestselling author of “How to be a Social Entrepreneur Make Money and Change the World.”

Research and Markets this week announced the addition of Mr. Ashton’s book, published by John Wiley and Sons Ltd, to their offering.

Some of Robert Ashton’s other books include “How to Start a Business for Entrepreneurs,” “Instant Entrepreneur” and “The Entrepreneur’s Book of Checklists.”

Ashton has started, grown and sold three small businesses and a community foundation which gave away more than a million British pounds in its sixth year. He believes entrepreneurship is as much about attitude as skill and while entrepreneurs take control of their lives, social entrepreneurs improve the lives of others too.

social entrepreneur
Cover, How to be a Social Entrepreneur Make Money and Change the World, by Robert Ashton

In his opening chapter, Ashton says “Social Entrepreneurs are people who see the world differently. They see opportunity where others see challenge, They see potential where others see problems. What makes them different from other entrepreneurs is that they have a very strong social conscience. Creating vast personal wealth or a large corporation does not excite them half as much as creating sustainable social change.

“Don’t just make money – make a difference. As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them.”

“How to be a Social Entrepreneur Make Money and Change the World” scored 3.53 from 15 ratings and 2 reviews at Goodreads, and a 4.0 rating from one rating at Amazon.

The book contains advice, inspiration and real-life stories, it will help you:

  • Define what you want to do and why you want to do it
  • Find the right kind of funding
  • Build a brand that makes you unique
  • Find a team as motivated and inspired as you are
  • Measure the impact you’re having


“This is the seminal book on social enterprise” (Martin Murphy, Network 2012)

“An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert’s usual uncomplicated format” (Marc Davies, Wales Co-operative Centre Limited)

“Social enterprises need social entrepreneurs. This book will help you decide is you’ve got what it takes to be one” (Peter Couchman, Chief Executive, Plunkett Foundation)

“This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!” (Lord Andrew Mawson OBE, author of The Social Entrepreneur: Making Communities Work)

“I was genuinely impressed by how comprehensive it is!” (Peter Holbrook, CEO, Social Enterprise Coalition)

“I particularly enjoyed the section on sales, which is a fundamental topic too often neglected” Andy Brady, ‘3rd Sector Futures’, (Anglia Ruskin University)

.” ..genuinely impressed by how comprehensive it is.” (New Start Magazine, October 2010)

.” easy read which mixes practical advice with frank opinions and useful examples.” (New Start Magazine, October 2010).

.” ..distinguishes a social entrepreneur… from a social enterprise” (The Observer, November 2010).

.” ..takes the reader by the hand… guides him/her through the business maze…Lots of creative and lateral thinking…solid, practical advice.” (, November 2010).

“Thorough and easy-to read with practical examples.” (The Guardian, Janury 2011).

How to be a Social Entrepreneur Make Money and Change the World

The only social enterprise start-up guide you’ll ever need.

Paperback: 304 pages

Publisher: Capstone; 1 edition (November 24, 2010)

Language: English

ISBN-10: 0857080601

ISBN-13: 978-0857080608

Product Dimensions: 8.7 x 5.5 x 0.8 inches

Shipping Weight: 12.6 ounces (View shipping rates and policies)

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #1,377,296 in Books

Alan Gray is the Publisher and Editor-in-Chief of NewsBlaze Daily News and other online newspapers. He prefers to edit, rather than write, but sometimes an issue rears it’s head and makes him start hammering away on the keyboard.

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