Why is There a Big Hole in The Google Index Today?

Most people wouldn’t believe it, but there is a big hole in the google index today. I don’t know if this has only happened once, or if it happens all the time. Also, I don’t know yet if it has only happened to LinkedIn stories, but that is where I am seeing the evidence.

24 hours ago, I wrote a story that had taken me around 20 hours to create, plus another hour to make a photo to go with it. Finally, I was happy with the way the story read and I decided to publish it on LinkedIn Pulse.

Thirty minutes of fighting with the editor, to get the picture in the right place, and it was ready. I hit the publish button, and checked that it was being displayed correctly. Everything looked good.

Next, it was my job to tell my friends and contacts that it was there, so they could check it out and decide whether it was worth sharing with their connections.

I shared it on twitter, facebook and google plus, and then I relaxed and went on with other work.

index black hole
Is there a black hole in the google index?

Four hours later, I checked to see if it was being shared, and it was, but not as quickly as my previous story. So then I checked to see if it was showing up in a google search – it wasn’t.

I was really disappointed, because indexing usually happens within a few minutes.

The next day, I checked again, but still nothing, so I called a friend and asked if he would check my story. Everything looked normal. Here we are, just over 24 hours later, and google doesn’t even know it exists.

The story is Philip Kapneck, Maryland Trade Ambassador, Sees Interest In Franchises

Here are others that don’t show up:

Improved Probability of Success Starts with a Simple Plan

Holiday Email Marketing: Subject Lines That Work

The Missing X Factor that Could Kickstart Your Content Strategy

Team Building Activities for a Successful Company

I love to investigate things, so I checked all the stories that must have been created around the same time. Google doesn’t know they exist, either.

Google was showing the G+ post that referred to it, but not the story itself.

Checking Bing for the same stories gives the same result, so that means it could be a LinkedIn issue.

I decided to check the response code given by LinkedIn, when requesting a page, even though whatever caused the problem appears to be resolved.

This gave a result I wasn’t expecting

Most LinkedIn pages return this code: 200 OK

Pulse pages return: 200 Assumed OK

I have never seen Assumed OK before, but it appears legitimate. Could that have tricked Google and Bing? Possibly.

It could also be that those Pulse pages returned 404 or 410, but now Bing and Google both should see G+ and twitter links pointing to them, so why haven’t they come back?

Another strange thing is that my story doesn’t appear in the Pulse feed, but some that do appear in the feed have not been picked up by Bing or Google either. That seems to point to the possibility that LinkedIn returned some other code that told the search bots not to come back.

It could also be that the particular U.S. index I see doesn’t have these pages, but others do.

There are more things I could check, but I think it is time to tell Google and LinkedIn about it.

Alan Gray is the Publisher and Editor-in-Chief of NewsBlaze Daily News and other online newspapers. He prefers to edit, rather than write, but sometimes an issue rears it’s head and makes him start hammering away on the keyboard.

Content Expertise

Alan has been on the internet since it first started. He loves to use his expertise in content and digital marketing to help businesses grow, through managed content services. After living in the United States for 15 years, he is now in South Australia. To learn more about how Alan can help you with content marketing and managed content services, contact him by email.

Technical Expertise

Alan is also a techie. His father was a British soldier in the 4th Indian Division in WWII, with Sikhs and Gurkhas. He was a sergeant in signals and after that, he was a printer who typeset magazines and books on his linotype machine. Those skills were passed on to Alan and his brothers, who all worked for Telecom Australia, on more advanced signals (communications). After studying electronics, communications, and computing at college, and building and repairing all kinds of electronics, Alan switched to programming and team building and management.

He has a fascination with shooting video footage and video editing, so watch out if he points his Canon 7d in your direction.