When marketers talk about “loyalty,” they often focus on transactional rewards. But at this year’s innovative Loyalty360 Expo in Orlando, the conversation is shifting toward fully personalized customer experiences, and the tech driving that transformation is video, with Blings planning to make the most memorable impression. From immersive booth activations to data-driven breakout chats, the company intends to show that loyalty can be measured in moments, not months. The event will bring together loyalty leaders who are ready to move beyond traditional models and embrace experience-led strategies.
What is the Loyalty360 Expo?
The Loyalty360 Expo, one of the loyalty industry’s flagship gatherings, offers a unique opportunity for loyalty-focused professionals from across industries to come together under one roof. Over three days from May 20 to 22, 2025, more than 1,000 brand, retail, and technology leaders will convene for keynotes, hands-on workshops, and a bustling solutions showcase. This is a chance to learn from industry experts, network with peers, and discover the latest tools and tactics to keep customers coming back in a cookieless, AI-driven future.
Organized by Loyalty360, the independent association for customer loyalty, the conference focuses on best practices in retention, first-party data strategy, and emerging engagement tech. Attendees range from Fortune 500 retail giants to DTC upstarts, all eager to discover the tools and tactics to keep customers coming back in a cookieless, AI-driven future.
A Masterclass Made for the TikTok Generation
On May 21, 9:15-10:45 a.m., Blings executives Yosef Peterseil (Chief Operating Officer) and Nachum Peterseil (Director of Business Development) will lead a 90-minute masterclass titled “How AI Personalization and Video Are Reshaping Loyalty for Gen Z.” Expect a hands-on deep dive into:
- AI-driven Storytelling: Discover how generative AI tools can analyze customer data, from past purchases to browsing behavior. Instantly craft dozens of hyper-relevant video variations and say goodbye to generic content.
- Zero-Party Data Capture (Without the Forms): Learn how Blings’ interactive video platform turns passive viewers into active participants by embedding preference selections, polls, and reaction prompts directly into the video frame.
- Real-time Orchestration & CRM Sync: See live video demos where every viewer interaction, a click, skip, or branching path, triggers instant updates in your CRM. If a customer lingers on a product scene, the system can push a tailored offer before the video ends.
Attendees will leave with a blueprint for turning what used to be one-way brand videos into fully-measurable, two-way loyalty engines, an approach tailor-made for Gen Z consumers who expect participation, not just promotion.
Why Blings’ Moment Matters
Interactive video has matured from a novelty into a practical loyalty lever. By treating each frame as a data event, Blings’ platform lets marketers confidently:
- Shorten the path to repeat purchase by embedding upsell choices directly into post-purchase thank-you clips.
- Replace generic segmentation with individualized narrative branches that reflect real-time customer intent.
- Provide ROI by directly attributing video interactions to revenue, something static videos and email can’t easily deliver.
Brands are under pressure to deliver genuine loyalty experiences and prove their value in hard numbers. With budgets tightening and consumer expectations soaring, the ability to tie engagement to incremental revenue is quickly becoming a board-level mandate.
Blings steps in as the bridge that turns high-level strategy into interactive moments that audiences actually engage with, and that marketers can track down to the last click, a value that cannot be overstated.
Looking Ahead to Expo Week
Beyond their masterclass, the Blings team will be on-site for one-on-one meetings and spontaneous hallway demos throughout the conference. Catch Yosef and Nachum Peterseil after sessions for a quick walkthrough on your laptop.
When the doors open on May 20, interactive video won’t just be a buzzword. It will be the yardstick by which next-gen loyalty programs are judged, and Blings plans to set that bar high.
