How Does Social Media Influence Business Today?

Visual content is increasingly becoming popular on social media. It is now extremely important for brands to shift toward a more visual means of communication to enhance their business and communicate in a more effective manner.

With over 300 million users, Instagram is one of the best image-sharing platforms enabling you to share images and videos with your followers. With over 50 million photos shared on Instagram every day, businesses have a reason to utilize this platform.

Having more followers means more visibility over social media. You should try and get free Instagram followers in order to make the most out of the platform. Additionally, here are 6 key business benefits of using Instagram.


Engagement is the key to sales. Having an active Instagram account allows you to engage more with your current and potential customers in an interesting manner. Uploading interesting content on a daily basis will improve the interaction level of your followers. Better engagement will ultimately lead to more sales and profits.

Build trust

With so much competition in the market, why would a customer buy from you? The simple answer to simple question is ‘trust’. Why would someone not buy from you if they have trust in you?

One of the key benefits of Instagram is that it can help you build trust. It will allow you to emotionally connect with just about any niche audience. You can share day-to-day business experiences with your followers in a casual manner giving followers a personal feel to your business. For example uploading behind the scenes images can make your company more attractive and have a positive impact on your brand’s image.

Increase in traffic

Instagram can be and is a powerful source of traffic. It has higher levels of engagement than other social media which allows you to create and maintain a powerful profile which could be highly beneficial for your website’s visibility, especially if you have a seo improved website with SITE123.

A competitive edge

According to some surveys, there is less competition on Instagram than other social media. Very few businesses have yet embraced Instagram which gives them an advantage over other competitors. Instagram is already a social media giant, competing with Facebook and Twitter for prominence; so make sure it has been incorporated into your marketing strategy. Reaching a targeted audience is far easier than other platforms due to the presence of less competition.

Reach a targeted market

Whether you are targeting millennials or teens, Instagram is the right place. It enables you to connect with a wide range of demographics. There are millions of users giving you an opportunity to connect with them in an effective manner. However, it is up to you then how to improve your relationship with them. A better interaction and engagement level leads to unparalleled business benefits.

Free advertisement

The best thing about Instagram is free advertisement. You can show off your skills to the world absolutely free of cost. Showcase your products and services which further generates massive exposure. It will give you an ideal chance to show off the world of what you have.

Melissa Thompson
Melissa Thompson writes about a wide range of topics, revealing interesting things we didn't know before. She is a freelance USA Today producer, and a Technorati contributor.