Don’t Get Stuck in the Dinosaur Era! 3 Small Business Technology Trends to Follow

If you thought 2018 was a big year for business tech, wait until you see what’s new and exciting for 2019!

Last year, we saw an increase in digital transformation. These trends included interactive videos, advanced streaming technology, and industrial automation.

This year, there will be an even greater emphasis on digital transformation in business. Where do you fit in?

Small business owners need to first acknowledge the importance of the transformation to digital. Second, you need to get in the know!

A recent study found 84% of small businesses aren’t prepared for the shift to an all-digital landscape. We’re going to help you become a part of the 16% of small firms that are.

You don’t have to channel your inner George Jetson, either. Take a look at three simple technology trends you need to integrate into your business.

1. Cybersecurity

You may wonder why weren’t not diving right into to more advanced technology trends like AI or machine learning. The answer is simple.

If you can’t protect your infrastructure, there’s no use in having conversational AI work your service desk.

When it comes to statistics, the figures are scary. Not only is the U.S. the No. 1 target of cyber attacks, but it takes an average of 196 days to identify a data breach.

The cost is even more alarming. The average cost of a data breach to a U.S. company is almost $8 million. For some small businesses, that’s a crippling figure.

Make cybersecurity your priority. Don’t just trust your in-house IT team with the task. Reach out to companies like that specialize in cybersecurity.

They have the latest technology and the know-how to protect your data.

2. Influencer Marketing

If you’re like most small business owners today, social media is a necessary evil. Your marketing department has probably tapped out all of the creative resources they could think of.

So, try something you haven’t considered before: influencer marketing.

You don’t have to reach out to celebrities will massive follower counts. You may not even have to compensate anyone financially.

How does it work, then?

Influencer marketing has become a popular technique for brands who see the value in word-of-mouth marketing. That’s what influencer marketing is. It’s not always about who’s the most popular, but who’s the most influential.

Find out who’s influential in your industry, then reach out to them. You want to build an effective and authentic relationship with them.

Influencers want to increase their influence. That’s how they continue being successful. Many of them are always looking for new relationships to help them achieve that.

If your product or service is as good as you believe it to be, they’ll want to work with you.

3. Cloud Computing

Cloud computing’s influence on small business increased by leaps and bounds in 2018. You could almost say that 2018 was the year of the cloud.

But, not everyone was on board. Were you one of them?

If you have remote workers, it’s very possible at least part of your business was cloud-based. Cloud computing is internet technology that allows validated users to have access to data.

SaaS (Software as a Service) already holds the biggest share of cloud-based services. It’s only going to get bigger.

But, cloud computing doesn’t stop there. Your company can use cloud hosting to store data “in the cloud.” When you need to access it, you’ll have it — whether you’re on a plane, train, or at the grocery store.

There are two added benefits to cloud computing: It saves you time and money.

Start Implementing These Technology Trends Today

You don’t need a P.h.D. in engineering to be able to implement these technology trends in your business. What you do need is some guidance, understanding, and advice.

That’s where we come in. If you’ve decided 2019 is the year you’re diving head first into technology, you’re going to have a lot of questions.

Continue reading our business technology blog for the answers.

Melissa Thompson writes about a wide range of topics, revealing interesting things we didn’t know before. She is a freelance USA Today producer, and a Technorati contributor.