Sneaky SEO Spam – Cost to a Business & How to Stop It

Keywords ResearchSearch engine poisoning (SEP) is a real thing. The Internet is as much alive as people, plants, and animals. The constant movement causes small businesses to lose revenue and reputation. SEO spam attacks happen every day. Avoiding the poison injected into search engines is possible.

Sizing Up SEO Basics

Search engine optimization (SEO) is the framework of marketing online and motioning potential customers in a specific direction. Hours of work on websites and content go into an SEO strategy. The better the material, the higher the ranking on search engines business is on Google or Bing. Keywords are the mainstay of search engine optimization by drawing inbound traffic, turning visitors in long-term customers.

SEP Poisoning Business

Search engine poisoning’s effect is SEO spam. The cyber hacker injects keywords and links into a website. They can insert dirty links anywhere on a site, inbound and outbound, and forces traffic into potential viruses. Menus, widgets, headers, footers, there are no limits to where a hacker drops a link. The more skilled attacks throw malicious links into titles and content.

Insert any business name or industry, and the destruction of SEO spam is easy to picture. Whereas keywords and meta descriptions would pop up on Google when searched, a small business is the target of an attack and does not even show up upon query.

The fraudulent material directly causes a loss in ranking in search engines that use the algorithm. The search engine poisoning costs small businesses and companies because inbound traffic is no longer available.

Sidestepping SEO Poisoning

  • Google has webmaster tools to protect from cyber hackers. All it requires is registration, and it will alert the site owner of any issues before the public has a chance to even search for the business.
  • Protect the website using proactive methods. The Internet is run over with attacks both in the cloud or application. Cloud-based firewalls are the best protective solution. A professional SEO agency is sometimes best given the threat. The wall of defense will adapt to attack, keeping a website spam free.
  • Keep eyes on keywords whether a small business or a marketing team, watching traffic inbound and outbound on a site provides not only accurate information about keyword performance but also suspicious behavior.

Online threats evolve and change daily. Be proactive and participate in protecting a reputation and revenue, alike.

Melissa Thompson writes about a wide range of topics, revealing interesting things we didn’t know before. She is a freelance USA Today producer, and a Technorati contributor.