While landing pages are one of the most effective methods of generating leads, traffic, and revenue for online marketers, squeeze pages are now becoming more popular than ever. Traditional landing pages range from simple newsletter subscriptions, promotions, and discounts to registering for an upcoming web conference or seminar. With a squeeze page, the only goal is to obtain a visitor’s name and email address, simplifying the marketing process. Before launching a squeeze page, understanding what makes a winner is essential to truly appeal to any target audience or demographic.
People love freebies, especially when they are relevant to their lifestyle or career. When asking visitors to enter their name and email address, provide an incentive such as a free eBook, downloadable templates, guides, or even full e-mail courses that are most likely to resonate with the audience.
Professional Layout and Design
Professional design is necessary to gain the trust of new users while also showcasing a brand’s authenticity. High-res graphics, photography, and a responsive layout that works with all browsers and devices is extremely important when launching a squeeze page. Color theory and color psychology play a major role in the overall effectiveness of both squeeze and landing pages. Using a professional squeeze page creator helps save time while providing an array of layouts and designs to implement. A squeeze page creator is highly recommended those who want a properly formatted page without any prior design and programming experience.
Sharing snippets of testimonials helps to build a brand’s reputation and authenticity. Sharing testimonials and customer review snippets in a squeeze page lends credibility to a brand while encouraging new visitors to learn more about a product or service that is being highlighted.
Video media and colorful design elements keep users interested in a squeeze page while promoting additional engagement, especially if the video is not set to play automatically. Use video media and colorful design elements sparingly and with a purpose to avoid overloading visitors who prefer a more simplistic approach when it comes to sharing their names and email addresses with websites.
Putting a squeeze page to use is possible by having an innate understanding of an audience’s wants and needs. By offering freebies and other incentives, drastically increase the number of names and email addresses that are submitted. With a well-planned squeeze page marketing campaign, increase ROI, click-through rates, and ultimately, conversions for any product or service.