With the growing prosperity of the online e-commerce websites, an online presence is a must for every business. This is the major genre to drive customers and according to surveys, it has been found out that most business receive the maximum sales from the online platform rather than that of their offline outreach. As a result, it becomes crucial to ensure that a business is capable of reaching out to the targeted audience in the best possible way. This is where SEO comes into role. Search engine optimisation is the absolute basic through which a business can boost their promotion and help their business reach out to the maximum audience. Thus, the more people will see and know about it, the greater are the sales!
SEO activity assures a ranking on the search engine at the top as well as a product and business appears first on the search engines like Google, Bing and others. Since 3.3 billion search activity is performed every single day, it isn’t at all an easy task to get the best rank on the search engine. Consequently, SEO techniques become essential and businesses need to avail an SEO specialist from Craig Campbell in case they are a noob and want some real output from the tactics. Here are a few that may help out:
- Conduct Competitor Analysis
Performing an extensive competitor research and analysis is one of the most effective SEO tactics. All a business needs is to identify their key competitors at first and they can do that either by conducting a survey through keywords, industry, geography or other relevant factors. All they need is to focus on a thorough analysis and that’s where they can unearth the weaknesses and fetch benefits from the same! Link building is certainly an essential part of this, since it helps them to improve their SERP rankings. Therefore, a business can conduct a proper research and then see through their competitors’ websites so as to realise the areas they need to work on. Consequently, they may look for their origin, numbers and anchor text. They can also approach them to help with backlinks.
- Focus on backlinks
The bucket for listing the SEO strategies can never be complete without including the backlinks. It is important to understand that not all backlinks are created equally. Therefore, it is essential to ensure monitoring their performances minutely. A company needs to observe and estimate the sites that are helping them drive the highest quality traffic. In case they find any of the links that are of no value or are penalizing their search ranking by any chance, they can certainly remove those links. Using tools like Ahrefs, Majestic or Moz open sure explorer can be of good help in this context.
- Mobile Optimisation
Mobile has certainly become more influential than desktops these days and with a real good optimisation, a business can obviously fetch valuable outputs. Mobiles have finally took the lead in 2017 and have contributed to cover more than half of the global web traffic. Of course, they need a responsive design for their site while focus on the appearance but that’s not all since looks aren’t enough all the time. They need to optimise the speed of their website along with since that would otherwise make their clients frustrated from continuing to wait for a web page to load and finally leave.
- Website Privacy
Well, this is an essential aspect and definitely, one should focus upon improving the communication between the users and the servers. Using Hypertext Transfer Protocol Secure (HTTPS) for encryption is obviously a great choice and that in turn, reduces the chances of interference or damage caused by third party. Google prefers to recommend more of secure sites on the search engine results. Hence, a company would automatically observe a rise in their traffic and can deliberately expect to have a large number of referrals post security.
These have been a few measures that can be a huge help when using SEO when using it website promotion or audience outreach. Focussing on the above tactics will definitely boost business growth and increase the business.