Marketing

Brief Intro to Social Media Releases (SMRs)

A traditional press release reveals something new in a 'pitch'. It announces to the public items of interest such as a new product, service, the opening of a new office, a new partnership, or other type of commercial activity.

Folsom Entrepreneur Explains Power Networking Using LinkedIn

Pioneers like Eric Butow not only keep up, they investigate, analyze, learn and pass on the best information to flatten our learning curve.

Spin Your Shrinking Advertising Budget Into A PR Dynamo

What would Bill Gates do if his company was down to his few dollars? You don't have to guess, because he told us what he would do.

Show Me: Marketing with Video on the Internet

Online marketing is becoming an integral component, many a time the leading one, of an effective marketing plan in our age of cyber technology.

Direct Response Advertising, Is Everybody Really Doing It?

Many of products you use today got their initial launch through DR advertising: TheraBreath; OxyClean, the Ab Roller ... and the list goes on.

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Marketing