If you have a business, you need a website and one of the keys to having a successful website is getting great results in Google’s search ranking. You’ve probably heard the term Search Engine Optimization (SEO) bandied about, but this is actually a critical concept and impacts your ability to draw customers to your site. You don’t have to spend a lot of money to see big results in this area. With a few steps, you can increase you SEO ranking dramatically. You can even hire an internet marketing company to improve your online reach.
To find out if your SEO efforts are paying off, you have to monitor your ranking. Keep an eye on your page rank with specialized tools that keep you informed. You can also check your referrer log to find out where visitors, per PC World.
Keywords are the Key
Place keywords appropriately throughout every aspect of your page. Make sure you include them in content, titles, image names and URLs. Keywords are search terms, so imagine yourself as the searcher to optimize your keywords. The two most important spots for keywords are the page header and title tag.
Tip: Stuffing keywords on your site often results in being labeled as a spammer. Search engine spiders ignore these sites, so be thoughtful in your keyword use.
Link Back to Your Own Page
Back link to internal pages as part as the most basic strategy for SEO. This boosts your traffic for individual pages. Be sure your links are natural and appropriate because excessive linking annoys visitors and can impact your ranking.
Name your URLs with clear keywords to make them search-engine-friendly.
Spiders only search text, not images. Add captions to all your photos and be as descriptive as possible in text close to images.
Your content needs to be fresh. Update you content regularly to maintain consistent traffic and growth. One way to add fresh content is including a blog, which give your site a personal voice.
Social Media Distribution
Distribute links to fresh site content on appropriate social networking platforms. This strategy exponentially increases the number of places visitors encounter your brand and message.
Link to Others
An easy way to direct visitors to your site is advantageous relationship with other sites. PC World advises readers to approach the webmasters of respected sites and ask if they’ll include links to your site on their own.
If you do find yourself needing help to manage all this, look for an internet marketing company with a proven track record of getting clients noticed in search engine results.