Artificial intelligence is steadily moving from assisting marketers to actively shaping how campaigns are planned and managed. Perion is embracing that shift with the launch of Ask Perion, a new AI-powered interface that allows marketers to generate media plans and retrieve campaign insights through conversational prompts instead of traditional software navigation.
The new capability, integrated into the company’s Perion One platform, combines campaign planning with performance intelligence in what Perion describes as the first stage of a broader self-service execution model.
Replacing Dashboards With Conversations
For many marketing organizations, running omnichannel campaigns means juggling multiple reporting systems, planning documents, and analytics platforms. While these tools provide deeper visibility into campaign performance, they also create operational complexity that can delay decision-making.
Ask Perion seeks to reduce those barriers by allowing marketers to ask questions in plain language and receive immediate answers.
The platform features two AI agents. The Insights Agent helps users understand campaign performance across spending, pacing, creative assets, delivery, and channels, while the Planning Agent transforms campaign briefs into structured omnichannel media plans that align with defined business objectives.
Rather than functioning as separate tools, the two agents are designed to work together, giving marketers the ability to move from strategy to execution within a single interface.
AI Beyond the Office
Perion is also extending those capabilities through the Ask Perion Mobile App, enabling marketers to access campaign intelligence away from their desks. The mobile app is debuting at Cannes Lions 2026.
The mobile application offers the same planning and reporting functionality available within Perion One, allowing users to review campaign performance, build media plans, and respond to changing conditions regardless of location.
The addition reflects a broader shift toward enterprise software that emphasizes accessibility alongside automation.
Building Toward Self-Service
The launch also supports Perion’s longer-term business strategy of expanding self-service capabilities across its advertising platform.
According to CEO Tal Jacobson, “Ask Perion is another step we’re taking to serve marketers worldwide and help them reach their goals with minimum effort.” He said the platform represents “a fundamental shift in how marketers interact with their campaigns,” replacing complex interfaces with conversational interactions capable of generating immediate plans and insights.
Jacobson added that the release advances Perion’s transition toward a self-service execution model, helping customers improve ROI while streamlining the company’s operational workflows. He described the initiative as “a foundational building block in achieving the growth and efficiency targets outlined in our 2028 plan.”
A Changing Direction for Marketing Software
As AI capabilities mature, software vendors are increasingly embedding intelligent agents into everyday workflows rather than offering them as standalone features.
Perion’s latest release reflects that direction, positioning conversational AI as the primary interface between marketers and campaign execution. Instead of requiring users to interpret data across multiple systems, Ask Perion is designed to turn questions directly into recommendations and actionable plans, illustrating how AI is becoming a core component of modern advertising infrastructure.
