The U.S. Economy Might Be Shaky; But Valentine’s Day Online Spending is Up 8.48%; Consumers are Spending an Average of $142.70 on Their Sweethearts
According to payment card issuer Retail Decisions,
Key Statistical Findings:
Top Products Purchased Online
- Gift Cards – Up 10% on last year
- Two Dozen Medium Stemmed Classic Red Roses
- Two Dozen Medium Stemmed Romantic Mix Roses
- Classic Red Long Stemmed Roses – 1 Dozen with Vase –
- Hershey Kissable Tower (Chocolate and Little Teddy Bear)
- Mrs. Fields Valentine’s Day Box
- Glass Frame, with Personalization ‘This is What Love Looks Like’
- Cuisinart – Food Processor
Retail Decisions monitored real-time online shopping data February 1-11, 2008 for its global blue chip retail clients to track consumer buying patterns and fraud activity associated with Valentine’s Day 2008. Their retail clients include Wal-Mart, Macy’s, Bloomingdales and Tesco.
According to Retail Decisions and the National Retail Federation, Valentine’s Day is the third biggest holiday – Christmas/Holiday is #1 and Back to School is #2. The NRF also predicts that this year consumers are expected to spend $17.02 billion on Valentine’s Day.
