The Meaning of Successful Negotiation in a Business Deal

No matter how level headed and rational business negotiators claim to be, we humans come to the table with our own personal goals, biases, and expectations. As is often the case in life, compromises are sometimes needed. As a result, business people need to develop and hone effective negotiation skills. Once business people learn how to handle discussions with skill, both teams can work toward mutually beneficial deals.

So, how to negotiate more successfully? The following article suggests how to create discussions where both companies can reach an agreement. Following this guide enables reaching more satisfying win-win outcomes.

Invest in Sales Negotiation Training

Whether a natural negotiator or not, most business people can benefit from brushing up on their skills. For sellers, investing in sales negotiation training can be very important. This training also has value for buyers.

As a buyer, sales negotiation training can inform how the seller may position a buyer. This means looking at the situation from both ends and acting with autonomy.

Negotiation in a Business Deal. Image by rawpixel from Pixabay
Negotiation in a Business Deal. Image by rawpixel from Pixabay

Choose the Right Negotiator

Training is a great way to become a skilled negotiator in the longer term. However, in the short term, it is vital to choose the best person for the job.

Picking a candidate is a step that is often overlooked. However, choosing the right person is an important part of a successful meeting. Not all people in business possess natural acumen for negotiations, as some business people’s strengths lie elsewhere. An investment in sales training is a longer-term solution that may pay dividends.

Focus on the Big Picture

Having a successful outcome usually means focusing on the big picture. It’s important to remember why both companies are meeting in the first place. Both companies are there to reach their goals. However, it’s possible that some of these goals are shared.

Focusing on shared goals means being more likely to reach mutually beneficial deals. A focus on the differences instead would likely bring conflict. During discussions, conflict can lead to an impasse. Avoiding conflict through a fostering of shared goals is important.

Remember to be positive. Coming to the table with a healthy attitude and the common goals in mind helps both teams come to an agreement. As a result, an ongoing positive relationship can be forged between both companies.

Prepare to Succeed

Being prepared is key when aiming to create a successful business deal. It’s important to come to the table already having arranged priorities for the negotiation. Also, having in mind a BATNA (best alternative to a negotiated agreement) and a walk-away point is important. Planning allows business people to focus on the content of the meeting with a level head.

This structured approach encourages the other team to lay out their priorities. Both teams can then see where there are overlaps in desired outcomes.


Remember that the key to a successful business deal is the person best equipped for the role. The best candidate might be naturally skilled at negotiating. Or the best candidate might not be innately skilled in this area but has undergone training and is ready to be successful.

Most importantly, a skilled negotiator knows the value of organization, cooperation, and focusing on the big picture to achieve win-win outcomes. Without these core elements of sales training, business dealings may suffer.

Rickey Spiller
Rickey Spiller enjoys writing about sales, negotiation and influencing. With a degree in linguistics, and a passion for research, Rickey brings years of experience creating newsworthy stories for business readers.